Pulse Accountants vs Tax Link:Which is more popular by branded search in New Zealand?
In August 2026, Tax Link had more branded searches than Pulse Accountants among napier accounting firms in New Zealand. Tax Link was estimated to have 240 branded searches compared to Pulse Accountants’ 40, and held a 5.4% Share of Search versus Pulse Accountants’ 0.9%.
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Which is more popular in search, Pulse Accountants or Tax Link?
Compare Napier accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tax Link, Pulse Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Tax Link | Kiwitax | Oldershaw Accountants | Pulse Accountants | numio | Arco Advisory | On All Accounts |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.3% | 4.8% | 5.2% | 4.8% | 0.71% | 0.24% | 0.48% | 0.48% |
| Nov 2025 | 84.1% | 3.7% | 4.1% | 6.7% | 0.46% | 0.23% | 0.46% | 0.23% |
| Dec 2025 | 83.3% | 4.6% | 4.3% | 6% | 0.57% | 0.29% | 0.57% | 0.29% |
| Jan 2026 | 80.2% | 5.9% | 5.3% | 6.7% | 0.56% | 0.28% | 0.56% | 0.56% |
| Feb 2026 | 82.6% | 4.8% | 4.8% | 5.9% | 0.68% | 0.45% | 0.45% | 0.45% |
| Mar 2026 | 84.1% | 5.6% | 3.8% | 5.1% | 0.5% | 0.17% | 0.33% | 0.33% |
| Apr 2026 | 79.5% | 7% | 5.5% | 5.8% | 0.96% | 0.24% | 0.48% | 0.48% |
| May 2026 | 82.1% | 5.6% | 4.5% | 5.4% | 1.1% | 0.22% | 0.45% | 0.67% |
| Jun 2026 | 81.6% | 6.3% | 4.7% | 5.1% | 0.93% | 0.23% | 0.47% | 0.7% |
| Jul 2026 | 84.1% | 5.4% | 4.6% | 3.9% | 0.98% | 0.24% | 0.49% | 0.24% |
| Aug 2026 | 84% | 5.4% | 4.5% | 3.6% | 0.9% | 0.67% | 0.45% | 0.45% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Pulse Accountants and Tax Link comparison changed over the last 12 months?
3 findings
- Tax Link was ahead of Pulse Accountants in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pulse Accountants’ estimated Share of Search among napier accounting firms in New Zealand moved from 0.71% to 0.9%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among napier accounting firms in New Zealand moved from 4.8% to 5.4%, and its estimated monthly branded searches moved from 200 to 240.
How did search popularity change for New Zealand napier accounting firms in August 2026?
2 changes
Estimated monthly branded searches for Pulse Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Pulse Accountants’ and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pulse Accountants
1 branded search term
- pulse accountants
Tax Link
12 branded search terms
- tax link
- tax link accountants
- tax link chartered accountants
- tax link hastings
- tax link invercargill
- tax link napier
- tax link nz
- tax link timaru
- taxlink
- taxlink accountants
- taxlink accounting
- taxlink timaru
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