Ford Simpson Ltd vs Tax Link:Which is more popular?

In September 2026, Ford Simpson Ltd had more branded searches than Tax Link among Timaru accounting firms in New Zealand. Ford Simpson Ltd had about 30 branded searches, while Tax Link had 20. Ford Simpson Ltd made up 8.6% of all Timaru accounting firm searches we track, and Tax Link accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about Timaru accounting firms, Ford Simpson Ltd appeared in all three answers and Tax Link in none.

Among Timaru accounting firms in New Zealand in September 2026

Who do people search for more?

Ford Simpson Ltd, about 50% more searches than Tax Link

Ford Simpson Ltd 30 searchesTax Link 20 searches

Who does AI mention more?

Ford Simpson Ltd, mentioned in every answer we collected

Ford Simpson Ltd in 3 of 3Tax Link in 0 of 3

Who does AI recommend more?

Ford Simpson Ltd, the only one of the two named

Ford Simpson Ltd first in 3Tax Link never named

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Top Timaru accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ford Simpson Ltd appeared in all three answers. Tax Link did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Solve Chartered Accountants	Named in 3 of 3 ChatGPT answers	3 of 3
Ford Simpson Ltd	Named in 3 of 3 ChatGPT answers	3 of 3
Martin Wakefield	Named in 2 of 3 ChatGPT answers	2 of 3
Sidekick	Named in 2 of 3 ChatGPT answers	2 of 3
HC Partners LP	Named in 2 of 3 ChatGPT answers	2 of 3
Foundry56	Named in 0 of 3 ChatGPT answers	0 of 3
KPMG	Named in 0 of 3 ChatGPT answers	0 of 3
Lawson Accounting	Named in 0 of 3 ChatGPT answers	0 of 3
Tax Link	Named in 0 of 3 ChatGPT answers	0 of 3

Solve Chartered Accountants3 of 3Named in 3 of 3 ChatGPT answers
Ford Simpson Ltd3 of 3Named in 3 of 3 ChatGPT answers
Martin Wakefield2 of 3Named in 2 of 3 ChatGPT answers
Sidekick2 of 3Named in 2 of 3 ChatGPT answers
HC Partners LP2 of 3Named in 2 of 3 ChatGPT answers
Foundry560 of 3Named in 0 of 3 ChatGPT answers
KPMG0 of 3Named in 0 of 3 ChatGPT answers
Lawson Accounting0 of 3Named in 0 of 3 ChatGPT answers
Tax Link0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Timaru accounting firms

3 answers

Asked ChatGPT
“Which accounting firm should I hire in Timaru, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Timaru, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Timaru, New Zealand for a small business?”
Searched Google, AI Overview
“timaru accountants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“timaru accounting firm”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ford Simpson Ltd or Tax Link more popular in search?

This chart shows how often people search Google for Ford Simpson Ltd and Tax Link by name. Each line represents a brand's share of searches for all nine Timaru accounting firms we track, month by month, from searches in New Zealand.

Ford Simpson Ltd and Tax Link among Timaru accounting firms in New Zealand, by month

Month	Martin Wakefield	Solve Chartered Accountants	Sidekick	Foundry56	Ford Simpson Ltd	KPMG	Lawson Accounting	Tax Link	HC Partners LP
Oct 2025	19.4%	11.1%	19.4%	16.7%	13.9%	5.6%	8.3%	2.8%	2.8%
Nov 2025	18.9%	16.2%	18.9%	13.5%	13.5%	5.4%	5.4%	5.4%	2.7%
Dec 2025	17.2%	10.3%	24.1%	13.8%	10.3%	6.9%	6.9%	6.9%	3.4%
Jan 2026	10.3%	17.2%	17.2%	17.2%	10.3%	10.3%	6.9%	6.9%	3.4%
Feb 2026	21.2%	12.1%	18.2%	15.2%	9.1%	9.1%	6.1%	6.1%	3%
Mar 2026	17.1%	19.5%	22%	12.2%	12.2%	4.9%	4.9%	4.9%	2.4%
Apr 2026	12.5%	18.8%	12.5%	12.5%	12.5%	12.5%	6.3%	9.4%	3.1%
May 2026	15.2%	21.2%	15.2%	12.1%	9.1%	9.1%	6.1%	9.1%	3%
Jun 2026	25.7%	17.1%	14.3%	11.4%	8.6%	8.6%	5.7%	5.7%	2.9%
Jul 2026	25%	19.4%	16.7%	11.1%	8.3%	5.6%	5.6%	5.6%	2.8%
Aug 2026	17.9%	20.5%	17.9%	12.8%	7.7%	7.7%	5.1%	7.7%	2.6%
Sep 2026	20%	20%	17.1%	11.4%	8.6%	8.6%	5.7%	5.7%	2.9%

How has the Ford Simpson Ltd and Tax Link comparison changed over the last 12 months?

3 findings

Ford Simpson Ltd was ahead of Tax Link in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Ford Simpson Ltd’s share of searches among Timaru accounting firms in New Zealand moved from 13.9% to 8.6%, and its estimated monthly branded searches moved from 50 to 30.
Across the 12 months ending September 2026, Tax Link’s share of searches among Timaru accounting firms in New Zealand moved from 2.8% to 5.7%, and its estimated monthly branded searches moved from 10 to 20.

How did search popularity change for New Zealand Timaru accounting firms in September 2026?

3 changes

In September 2026, Lawson Accounting overtook Tax Link to rank 7th among Timaru accounting firms in New Zealand, with 5.7% of the searches.
In September 2026, Ford Simpson Ltd gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%.
In September 2026, Tax Link lost share of searches among Timaru accounting firms in New Zealand, from 7.7% to 5.7%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Ford Simpson Ltd’s and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.