Brandwave

Martin Wakefield vs Sidekick:Which is more popular?

In September 2026, Martin Wakefield had more branded searches than Sidekick among Timaru accounting firms in New Zealand. Martin Wakefield had about 70 branded searches, while Sidekick had 60. Martin Wakefield made up 20% of all Timaru accounting firm searches we track, and Sidekick accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about Timaru accounting firms, Martin Wakefield and Sidekick each appeared in two of the three answers. Martin Wakefield was mentioned before Sidekick in two out of three answers.

Among Timaru accounting firms in New Zealand in September 2026

Who do people search for more?

Martin Wakefield, about 17% more searches than Sidekick

Martin Wakefield 70 searchesSidekick 60 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Martin Wakefield in 2 of 3Sidekick in 2 of 3

Who does AI recommend more?

Martin Wakefield, named ahead of Sidekick in 2 of 3 answers

Martin Wakefield first in 2Sidekick first in 1

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Top Timaru accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Martin Wakefield and Sidekick were each mentioned in two out of three: in two of the three ChatGPT answers. Martin Wakefield was listed before Sidekick in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ford Simpson Ltd1st
  2. Martin Wakefield2nd
  3. Sidekick3rd
  4. HC Partners LP4th
  5. Solve Chartered Accountants5th
  6. Foundry56–
  7. KPMG–
  8. Lawson Accounting–
  9. Tax Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Timaru accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Martin Wakefield or Sidekick more popular in search?

This chart shows how often people search Google for Martin Wakefield and Sidekick by name. Each line represents a brand's share of searches for all nine Timaru accounting firms we track, month by month, from searches in New Zealand.

Martin Wakefield and Sidekick among Timaru accounting firms in New Zealand, by month

Share of searches by month for Martin Wakefield, Sidekick. The figures are in the table below the chart.

View monthly share of searches table
MonthMartin WakefieldSolve Chartered AccountantsSidekickFoundry56Ford Simpson LtdKPMGLawson AccountingTax LinkHC Partners LP
Oct 202519.4%11.1%19.4%16.7%13.9%5.6%8.3%2.8%2.8%
Nov 202518.9%16.2%18.9%13.5%13.5%5.4%5.4%5.4%2.7%
Dec 202517.2%10.3%24.1%13.8%10.3%6.9%6.9%6.9%3.4%
Jan 202610.3%17.2%17.2%17.2%10.3%10.3%6.9%6.9%3.4%
Feb 202621.2%12.1%18.2%15.2%9.1%9.1%6.1%6.1%3%
Mar 202617.1%19.5%22%12.2%12.2%4.9%4.9%4.9%2.4%
Apr 202612.5%18.8%12.5%12.5%12.5%12.5%6.3%9.4%3.1%
May 202615.2%21.2%15.2%12.1%9.1%9.1%6.1%9.1%3%
Jun 202625.7%17.1%14.3%11.4%8.6%8.6%5.7%5.7%2.9%
Jul 202625%19.4%16.7%11.1%8.3%5.6%5.6%5.6%2.8%
Aug 202617.9%20.5%17.9%12.8%7.7%7.7%5.1%7.7%2.6%
Sep 202620%20%17.1%11.4%8.6%8.6%5.7%5.7%2.9%

How has the Martin Wakefield and Sidekick comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Timaru accounting firms in September 2026?

2 changes

  1. In September 2026, Martin Wakefield overtook Solve Chartered Accountants to become the leader among Timaru accounting firms in New Zealand, with 20% of the searches.

  2. In September 2026, Sidekick lost share of searches among Timaru accounting firms in New Zealand, from 17.9% to 17.1%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Martin Wakefield’s and Sidekick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Martin Wakefield

1 branded search term

  • martin wakefield

Sidekick

4 branded search terms

  • sidekick accounting
  • sidekick ca
  • sidekick timaru
  • sidekickca

How the Brand Demand Index is measured

Other head-to-heads among Timaru accounting firms

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