How popular isMartin Wakefield in search?
In August 2026, there were an estimated 630 branded searches for Martin Wakefield in New Zealand which is up 23.5% over the last 11 months. Martin Wakefield holds 4.2% estimated Share of Search among New Zealand timaru accounting firms and is ranked 2nd of 7 competitors for search popularity.
KPMG90.2%
Martin Wakefield4.2%
Sidekick2.3%
Tax Link1.6%
Solve Chartered Accountants0.88%
Foundry560.61%
Lawson Accounting0.2%
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Which timaru accounting firms compete with Martin Wakefield?
Share of Search by month for KPMG, Martin Wakefield, Sidekick. The figures are in the table below the chart.
View monthly share of search table
| Month | KPMG | Martin Wakefield | Sidekick | Tax Link | Solve Chartered Accountants | Foundry56 | Lawson Accounting |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.8% | 4.2% | 4% | 1.7% | 0.58% | 1.5% | 0.25% |
| Nov 2025 | 88.4% | 4.2% | 4% | 1.3% | 0.83% | 1.1% | 0.25% |
| Dec 2025 | 88.2% | 4.5% | 3% | 1.7% | 0.85% | 1.4% | 0.43% |
| Jan 2026 | 86.3% | 4.6% | 3.7% | 2.3% | 0.99% | 1.8% | 0.33% |
| Feb 2026 | 89.8% | 3.9% | 2.8% | 1.6% | 0.62% | 1.1% | 0.23% |
| Mar 2026 | 90.6% | 3.5% | 2.3% | 1.9% | 0.83% | 0.72% | 0.17% |
| Apr 2026 | 87.7% | 4.1% | 3.5% | 2.3% | 1% | 1% | 0.24% |
| May 2026 | 88.8% | 3.4% | 3.2% | 2% | 1.3% | 1.1% | 0.24% |
| Jun 2026 | 90.3% | 3.8% | 2.5% | 1.6% | 0.84% | 0.78% | 0.24% |
| Jul 2026 | 91.4% | 3.7% | 2% | 1.3% | 0.76% | 0.76% | 0.17% |
| Aug 2026 | 90.2% | 4.2% | 2.3% | 1.6% | 0.88% | 0.61% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.2% | 13.4K | -14.8% | -1.2 points | |
| 2, held 2nd | 4.2% | 630 | 0% | +0.6 points | |
| 3, held 3rd | 2.3% | 340 | 0% | +0.3 points | |
| 4, held 4th | 1.6% | 240 | +9.1% | +0.3 points | |
| 5, moved from 6th to 5th | 0.88% | 130 | 0% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.61% | 90 | -30.8% | -0.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.2% | 30 | 0% | 0 points |
1.
KPMG90.2%
held 1st · 13.4K estimated branded searches · -14.8% vs prior month · -1.2 points
4.2%
held 2nd · 630 estimated branded searches · 0% vs prior month · +0.6 points
3.
Sidekick2.3%
held 3rd · 340 estimated branded searches · 0% vs prior month · +0.3 points
4.
Tax Link1.6%
held 4th · 240 estimated branded searches · +9.1% vs prior month · +0.3 points
0.88%
moved from 6th to 5th · 130 estimated branded searches · 0% vs prior month · +0.1 points
0.61%
moved from 5th to 6th · 90 estimated branded searches · -30.8% vs prior month · -0.2 points
0.2%
held 7th · 30 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Martin Wakefield and its closest rivals
- Martin Wakefield vs KPMG: compare search popularity
- Martin Wakefield vs Sidekick: compare search popularity
- Martin Wakefield vs Tax Link: compare search popularity
- Martin Wakefield vs Solve Chartered Accountants: compare search popularity
- Martin Wakefield vs Foundry56: compare search popularity
- Compare Martin Wakefield with any brand
How has branded search demand for Martin Wakefield changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Martin Wakefield in New Zealand rose from 510 to 630.
- Across the 11 months ending August 2026, Martin Wakefield’s estimated Share of Search among timaru accounting firms in New Zealand peaked at 4.6% in January 2026 and was lowest at 3.4% in May 2026.
How did search popularity change for New Zealand timaru accounting firms in August 2026?
6 changes
In August 2026, Martin Wakefield gained estimated Share of Search among timaru accounting firms in New Zealand, from 3.7% to 4.2%.
In August 2026, KPMG lost estimated Share of Search among timaru accounting firms in New Zealand, from 91.4% to 90.2%.
Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.61% in August 2026.
In August 2026, Solve Chartered Accountants rose from 6th to 5th among timaru accounting firms in New Zealand.
Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.
Estimated monthly branded searches for Sidekick in New Zealand fell 29.2% over 11 measured months, from 480 to 340 in August 2026.
How is Martin Wakefield measured?
Brandwave collects information about searches that people make online using Martin Wakefield’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- martin wakefield
- martin wakefield accountants
- martin wakefield timaru
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