Ford Simpson Ltd vs Martin Wakefield:Which is more popular?

In September 2026, Martin Wakefield had more branded searches than Ford Simpson Ltd among Timaru accounting firms in New Zealand. Martin Wakefield had about 70 branded searches, while Ford Simpson Ltd had 30. Martin Wakefield made up 20% of all Timaru accounting firm searches we track, and Ford Simpson Ltd accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about Timaru accounting firms, Ford Simpson Ltd appeared in all three answers and Martin Wakefield in two. Martin Wakefield was mentioned before Ford Simpson Ltd in two out of three answers.

Among Timaru accounting firms in New Zealand in September 2026

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Top Timaru accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ford Simpson Ltd appeared in all three answers. Martin Wakefield was mentioned in two out of three: in two of the three ChatGPT answers. Martin Wakefield was listed before Ford Simpson Ltd in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Solve Chartered Accountants	Named in 3 of 3 ChatGPT answers	3 of 3
Ford Simpson Ltd	Named in 3 of 3 ChatGPT answers	3 of 3
Martin Wakefield	Named in 2 of 3 ChatGPT answers	2 of 3
Sidekick	Named in 2 of 3 ChatGPT answers	2 of 3
HC Partners LP	Named in 2 of 3 ChatGPT answers	2 of 3
Foundry56	Named in 0 of 3 ChatGPT answers	0 of 3
KPMG	Named in 0 of 3 ChatGPT answers	0 of 3
Lawson Accounting	Named in 0 of 3 ChatGPT answers	0 of 3
Tax Link	Named in 0 of 3 ChatGPT answers	0 of 3

Solve Chartered Accountants3 of 3Named in 3 of 3 ChatGPT answers
Ford Simpson Ltd3 of 3Named in 3 of 3 ChatGPT answers
Martin Wakefield2 of 3Named in 2 of 3 ChatGPT answers
Sidekick2 of 3Named in 2 of 3 ChatGPT answers
HC Partners LP2 of 3Named in 2 of 3 ChatGPT answers
Foundry560 of 3Named in 0 of 3 ChatGPT answers
KPMG0 of 3Named in 0 of 3 ChatGPT answers
Lawson Accounting0 of 3Named in 0 of 3 ChatGPT answers
Tax Link0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Timaru accounting firms

3 answers

Asked ChatGPT
“Which accounting firm should I hire in Timaru, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Timaru, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Timaru, New Zealand for a small business?”
Searched Google, AI Overview
“timaru accountants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“timaru accounting firm”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ford Simpson Ltd or Martin Wakefield more popular in search?

This chart shows how often people search Google for Ford Simpson Ltd and Martin Wakefield by name. Each line represents a brand's share of searches for all nine Timaru accounting firms we track, month by month, from searches in New Zealand.

Ford Simpson Ltd and Martin Wakefield among Timaru accounting firms in New Zealand, by month

Month	Martin Wakefield	Solve Chartered Accountants	Sidekick	Foundry56	Ford Simpson Ltd	KPMG	Lawson Accounting	Tax Link	HC Partners LP
Oct 2025	19.4%	11.1%	19.4%	16.7%	13.9%	5.6%	8.3%	2.8%	2.8%
Nov 2025	18.9%	16.2%	18.9%	13.5%	13.5%	5.4%	5.4%	5.4%	2.7%
Dec 2025	17.2%	10.3%	24.1%	13.8%	10.3%	6.9%	6.9%	6.9%	3.4%
Jan 2026	10.3%	17.2%	17.2%	17.2%	10.3%	10.3%	6.9%	6.9%	3.4%
Feb 2026	21.2%	12.1%	18.2%	15.2%	9.1%	9.1%	6.1%	6.1%	3%
Mar 2026	17.1%	19.5%	22%	12.2%	12.2%	4.9%	4.9%	4.9%	2.4%
Apr 2026	12.5%	18.8%	12.5%	12.5%	12.5%	12.5%	6.3%	9.4%	3.1%
May 2026	15.2%	21.2%	15.2%	12.1%	9.1%	9.1%	6.1%	9.1%	3%
Jun 2026	25.7%	17.1%	14.3%	11.4%	8.6%	8.6%	5.7%	5.7%	2.9%
Jul 2026	25%	19.4%	16.7%	11.1%	8.3%	5.6%	5.6%	5.6%	2.8%
Aug 2026	17.9%	20.5%	17.9%	12.8%	7.7%	7.7%	5.1%	7.7%	2.6%
Sep 2026	20%	20%	17.1%	11.4%	8.6%	8.6%	5.7%	5.7%	2.9%

How has the Ford Simpson Ltd and Martin Wakefield comparison changed over the last 12 months?

3 findings

Martin Wakefield was ahead of Ford Simpson Ltd in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Ford Simpson Ltd’s share of searches among Timaru accounting firms in New Zealand moved from 13.9% to 8.6%, and its estimated monthly branded searches moved from 50 to 30.
Across the 12 months ending September 2026, Martin Wakefield’s share of searches among Timaru accounting firms in New Zealand moved from 19.4% to 20%, and its estimated monthly branded searches held steady at 70.

How did search popularity change for New Zealand Timaru accounting firms in September 2026?

2 changes

In September 2026, Martin Wakefield overtook Solve Chartered Accountants to become the leader among Timaru accounting firms in New Zealand, with 20% of the searches.
In September 2026, Ford Simpson Ltd gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ford Simpson Ltd’s and Martin Wakefield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.