How popular isLawson Accounting?
In September 2026, people searched for Lawson Accounting by name about 30 times in New Zealand, about the same as the previous year. These searches made up 5.7% of all New Zealand Timaru accounting firm searches, placing Lawson Accounting seventh out of nine firms. When we asked both ChatGPT and Google AI Overviews about Timaru accounting firms, Lawson Accounting did not appear in any of the answers.
Lawson Accounting is the seventh most searched of 9 competitors and not listed in any AI answer.
Martin WakefieldShare of searches 20%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
Solve Chartered AccountantsShare of searches 20%Mentioned in 3 of 3 AI answersPlace in AI recommendations 5th
SidekickShare of searches 17.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Foundry56Share of searches 11.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Lawson AccountingShare of searches 5.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Timaru accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Lawson Accounting did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Solve Chartered Accountants3 of 3Named in 3 of 3 ChatGPT answers
- Ford Simpson Ltd3 of 3Named in 3 of 3 ChatGPT answers
- Martin Wakefield2 of 3Named in 2 of 3 ChatGPT answers
- Sidekick2 of 3Named in 2 of 3 ChatGPT answers
- HC Partners LP2 of 3Named in 2 of 3 ChatGPT answers
- Foundry560 of 3Named in 0 of 3 ChatGPT answers
KPMG0 of 3Named in 0 of 3 ChatGPT answers- Lawson Accounting0 of 3Named in 0 of 3 ChatGPT answers
Tax Link0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Timaru accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Timaru, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Timaru, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Timaru, New Zealand for a small business?”
Searched Google, AI Overview
“timaru accountants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“timaru accounting firm”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Timaru accounting firms compete with Lawson Accounting?
Share of searches by month for Martin Wakefield, Solve Chartered Accountants, Sidekick, Foundry56, Ford Simpson Ltd, KPMG, Lawson Accounting, Tax Link, HC Partners LP. The figures are in the table below the chart.
View monthly share of searches table
| Month | Martin Wakefield | Solve Chartered Accountants | Sidekick | Foundry56 | Ford Simpson Ltd | KPMG | Lawson Accounting | Tax Link | HC Partners LP |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.4% | 11.1% | 19.4% | 16.7% | 13.9% | 5.6% | 8.3% | 2.8% | 2.8% |
| Nov 2025 | 18.9% | 16.2% | 18.9% | 13.5% | 13.5% | 5.4% | 5.4% | 5.4% | 2.7% |
| Dec 2025 | 17.2% | 10.3% | 24.1% | 13.8% | 10.3% | 6.9% | 6.9% | 6.9% | 3.4% |
| Jan 2026 | 10.3% | 17.2% | 17.2% | 17.2% | 10.3% | 10.3% | 6.9% | 6.9% | 3.4% |
| Feb 2026 | 21.2% | 12.1% | 18.2% | 15.2% | 9.1% | 9.1% | 6.1% | 6.1% | 3% |
| Mar 2026 | 17.1% | 19.5% | 22% | 12.2% | 12.2% | 4.9% | 4.9% | 4.9% | 2.4% |
| Apr 2026 | 12.5% | 18.8% | 12.5% | 12.5% | 12.5% | 12.5% | 6.3% | 9.4% | 3.1% |
| May 2026 | 15.2% | 21.2% | 15.2% | 12.1% | 9.1% | 9.1% | 6.1% | 9.1% | 3% |
| Jun 2026 | 25.7% | 17.1% | 14.3% | 11.4% | 8.6% | 8.6% | 5.7% | 5.7% | 2.9% |
| Jul 2026 | 25% | 19.4% | 16.7% | 11.1% | 8.3% | 5.6% | 5.6% | 5.6% | 2.8% |
| Aug 2026 | 17.9% | 20.5% | 17.9% | 12.8% | 7.7% | 7.7% | 5.1% | 7.7% | 2.6% |
| Sep 2026 | 20% | 20% | 17.1% | 11.4% | 8.6% | 8.6% | 5.7% | 5.7% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 20% | 70 | 0% | +2.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 20% | 70 | -12.5% | -0.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.1% | 60 | -14.3% | -0.8 points | |
| 4, held 4th | 11.4% | 40 | -20% | -1.4 points | |
| 5, held 5th | 8.6% | 30 | 0% | +0.9 points | |
| 6, held 6th | 8.6% | 30 | 0% | +0.9 points | |
| 7, moved from 8th to 7th | 5.7% | 20 | 0% | +0.6 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 5.7% | 20 | -33.3% | -2 pointsmoved from 7th to 8th | |
| 9, held 9th | 2.9% | 10 | 0% | +0.3 points |
20%
Moved from 2nd to 1st. 70 estimated branded searches, 0% vs prior month. Share +2.1 points.
Moved from 1st to 2nd. 70 estimated branded searches, -12.5% vs prior month. Share -0.5 points.
3.
Sidekick17.1%
Held 3rd. 60 estimated branded searches, -14.3% vs prior month. Share -0.8 points.
11.4%
Held 4th. 40 estimated branded searches, -20% vs prior month. Share -1.4 points.
8.6%
Held 5th. 30 estimated branded searches, 0% vs prior month. Share +0.9 points.
6.
KPMG8.6%
Held 6th. 30 estimated branded searches, 0% vs prior month. Share +0.9 points.
5.7%
Moved from 8th to 7th. 20 estimated branded searches, 0% vs prior month. Share +0.6 points.
8.
Tax Link5.7%
Moved from 7th to 8th. 20 estimated branded searches, -33.3% vs prior month. Share -2 points.
2.9%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between Lawson Accounting and its closest rivals
How has branded search demand for Lawson Accounting changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lawson Accounting in New Zealand held steady at 30.
- Across the 12 months ending September 2026, Lawson Accounting’s share of searches among Timaru accounting firms in New Zealand decreased from 8.3% to 5.7%.
- Across the 12 months ending September 2026, Lawson Accounting’s share of searches among Timaru accounting firms in New Zealand peaked at 8.3% in October 2025 and was lowest at 4.9% in March 2026.
- Across the 12 months ending September 2026, Lawson Accounting fell from 6th to 7th among Timaru accounting firms in New Zealand.
How did search popularity change for New Zealand Timaru accounting firms in September 2026?
6 changes
In September 2026, Martin Wakefield overtook Solve Chartered Accountants to become the leader among Timaru accounting firms in New Zealand, with 20% of the searches.
In September 2026, Lawson Accounting overtook Tax Link to rank 7th among Timaru accounting firms in New Zealand, with 5.7% of the searches.
In September 2026, Ford Simpson Ltd gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%.
In September 2026, KPMG gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%.
In September 2026, Tax Link lost share of searches among Timaru accounting firms in New Zealand, from 7.7% to 5.7%.
In September 2026, Foundry56 lost share of searches among Timaru accounting firms in New Zealand, from 12.8% to 11.4%.
How are Lawson Accounting’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lawson Accounting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lawson accounting
- lawson accounting timaru
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