Brandwave

KPMG vs Lawson Accounting:Which is more popular?

In September 2026, KPMG had more branded searches than Lawson Accounting among Timaru accounting firms in New Zealand. KPMG had about 30 branded searches, while Lawson Accounting had 20. KPMG made up 8.6% of all Timaru accounting firm searches we track, and Lawson Accounting accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about Timaru accounting firms, neither KPMG nor Lawson Accounting appeared in any of the three answers.

Among Timaru accounting firms in New Zealand in September 2026

Who do people search for more?

KPMG, about 50% more searches than Lawson Accounting

KPMG 30 searchesLawson Accounting 20 searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

KPMG in 0 of 3Lawson Accounting in 0 of 3

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Top Timaru accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither KPMG nor Lawson Accounting showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ford Simpson Ltd1st
  2. Martin Wakefield2nd
  3. Sidekick3rd
  4. HC Partners LP4th
  5. Solve Chartered Accountants5th
  6. Foundry56–
  7. KPMG–
  8. Lawson Accounting–
  9. Tax Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Timaru accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KPMG or Lawson Accounting more popular in search?

This chart shows how often people search Google for KPMG and Lawson Accounting by name. Each line represents a brand's share of searches for all nine Timaru accounting firms we track, month by month, from searches in New Zealand.

KPMG and Lawson Accounting among Timaru accounting firms in New Zealand, by month

Share of searches by month for KPMG, Lawson Accounting. The figures are in the table below the chart.

View monthly share of searches table
MonthMartin WakefieldSolve Chartered AccountantsSidekickFoundry56Ford Simpson LtdKPMGLawson AccountingTax LinkHC Partners LP
Oct 202519.4%11.1%19.4%16.7%13.9%5.6%8.3%2.8%2.8%
Nov 202518.9%16.2%18.9%13.5%13.5%5.4%5.4%5.4%2.7%
Dec 202517.2%10.3%24.1%13.8%10.3%6.9%6.9%6.9%3.4%
Jan 202610.3%17.2%17.2%17.2%10.3%10.3%6.9%6.9%3.4%
Feb 202621.2%12.1%18.2%15.2%9.1%9.1%6.1%6.1%3%
Mar 202617.1%19.5%22%12.2%12.2%4.9%4.9%4.9%2.4%
Apr 202612.5%18.8%12.5%12.5%12.5%12.5%6.3%9.4%3.1%
May 202615.2%21.2%15.2%12.1%9.1%9.1%6.1%9.1%3%
Jun 202625.7%17.1%14.3%11.4%8.6%8.6%5.7%5.7%2.9%
Jul 202625%19.4%16.7%11.1%8.3%5.6%5.6%5.6%2.8%
Aug 202617.9%20.5%17.9%12.8%7.7%7.7%5.1%7.7%2.6%
Sep 202620%20%17.1%11.4%8.6%8.6%5.7%5.7%2.9%

How has the KPMG and Lawson Accounting comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: KPMG took it in January 2026.
  • Across the 12 months ending September 2026, KPMG’s share of searches among Timaru accounting firms in New Zealand moved from 5.6% to 8.6%, and its estimated monthly branded searches moved from 20 to 30.
  • Across the 12 months ending September 2026, Lawson Accounting’s share of searches among Timaru accounting firms in New Zealand moved from 8.3% to 5.7%, and its estimated monthly branded searches moved from 30 to 20.

How did search popularity change for New Zealand Timaru accounting firms in September 2026?

2 changes

  1. In September 2026, Lawson Accounting overtook Tax Link to rank 7th among Timaru accounting firms in New Zealand, with 5.7% of the searches.

  2. In September 2026, KPMG gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using KPMG’s and Lawson Accounting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KPMG

4 branded search terms

  • kpmg accounting
  • kpmg chartered accountants
  • KPMG New Zealand
  • kpmg timaru

Lawson Accounting

2 branded search terms

  • lawson accounting
  • lawson accounting timaru

How the Brand Demand Index is measured

Other head-to-heads among Timaru accounting firms

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