Brandwave

Martin Wakefield vs Solve Chartered Accountants:Which is more popular?

In September 2026, Martin Wakefield and Solve Chartered Accountants were level in searches among Timaru accounting firms in New Zealand, with an estimated 70 branded searches each, at 20% of the total each. When we asked ChatGPT and Google AI Overviews about Timaru accounting firms, Solve Chartered Accountants appeared in all three answers and Martin Wakefield in two. Martin Wakefield was mentioned before Solve Chartered Accountants in two out of three answers.

Among Timaru accounting firms in New Zealand in September 2026

Who do people search for more?

Martin Wakefield and Solve Chartered Accountants are searched for about as often as each other.

Martin Wakefield 70 searchesSolve Chartered Accountants 70 searches

Who does AI mention more?

Solve Chartered Accountants, mentioned in every answer we collected

Solve Chartered Accountants in 3 of 3Martin Wakefield in 2 of 3

Who does AI recommend more?

Martin Wakefield, named ahead of Solve Chartered Accountants in 2 of 3 answers

Martin Wakefield first in 2Solve Chartered Accountants first in 1

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Top Timaru accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Solve Chartered Accountants appeared in all three answers. Martin Wakefield was mentioned in two out of three: in two of the three ChatGPT answers. Martin Wakefield was listed before Solve Chartered Accountants in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ford Simpson Ltd1st
  2. Martin Wakefield2nd
  3. Sidekick3rd
  4. HC Partners LP4th
  5. Solve Chartered Accountants5th
  6. Foundry56–
  7. KPMG–
  8. Lawson Accounting–
  9. Tax Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Timaru accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Martin Wakefield or Solve Chartered Accountants more popular in search?

This chart shows how often people search Google for Martin Wakefield and Solve Chartered Accountants by name. Each line represents a brand's share of searches for all nine Timaru accounting firms we track, month by month, from searches in New Zealand.

Martin Wakefield and Solve Chartered Accountants among Timaru accounting firms in New Zealand, by month

Share of searches by month for Martin Wakefield, Solve Chartered Accountants. The figures are in the table below the chart.

View monthly share of searches table
MonthMartin WakefieldSolve Chartered AccountantsSidekickFoundry56Ford Simpson LtdKPMGLawson AccountingTax LinkHC Partners LP
Oct 202519.4%11.1%19.4%16.7%13.9%5.6%8.3%2.8%2.8%
Nov 202518.9%16.2%18.9%13.5%13.5%5.4%5.4%5.4%2.7%
Dec 202517.2%10.3%24.1%13.8%10.3%6.9%6.9%6.9%3.4%
Jan 202610.3%17.2%17.2%17.2%10.3%10.3%6.9%6.9%3.4%
Feb 202621.2%12.1%18.2%15.2%9.1%9.1%6.1%6.1%3%
Mar 202617.1%19.5%22%12.2%12.2%4.9%4.9%4.9%2.4%
Apr 202612.5%18.8%12.5%12.5%12.5%12.5%6.3%9.4%3.1%
May 202615.2%21.2%15.2%12.1%9.1%9.1%6.1%9.1%3%
Jun 202625.7%17.1%14.3%11.4%8.6%8.6%5.7%5.7%2.9%
Jul 202625%19.4%16.7%11.1%8.3%5.6%5.6%5.6%2.8%
Aug 202617.9%20.5%17.9%12.8%7.7%7.7%5.1%7.7%2.6%
Sep 202620%20%17.1%11.4%8.6%8.6%5.7%5.7%2.9%

How has the Martin Wakefield and Solve Chartered Accountants comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Timaru accounting firms in September 2026?

2 changes

  1. In September 2026, Martin Wakefield overtook Solve Chartered Accountants to become the leader among Timaru accounting firms in New Zealand, with 20% of the searches.

  2. In September 2026, Solve Chartered Accountants lost share of searches among Timaru accounting firms in New Zealand, from 20.5% to 20%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Martin Wakefield’s and Solve Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Martin Wakefield

1 branded search term

  • martin wakefield

Solve Chartered Accountants

4 branded search terms

  • solve accounting
  • solve chartered accountants
  • solve chartered accountants timaru
  • solveca

How the Brand Demand Index is measured

Other head-to-heads among Timaru accounting firms

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