Brandwave

Sidekick vs Solve Chartered Accountants:Which is more popular?

In September 2026, Solve Chartered Accountants had more branded searches than Sidekick among Timaru accounting firms in New Zealand. Solve Chartered Accountants had about 70 branded searches, while Sidekick had 60. Solve Chartered Accountants made up 20% of all Timaru accounting firm searches we track, and Sidekick accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about Timaru accounting firms, Solve Chartered Accountants appeared in all three answers and Sidekick in two. Solve Chartered Accountants was mentioned before Sidekick in two out of three answers.

Among Timaru accounting firms in New Zealand in September 2026

Who do people search for more?

Solve Chartered Accountants, about 17% more searches than Sidekick

Solve Chartered Accountants 70 searchesSidekick 60 searches

Who does AI mention more?

Solve Chartered Accountants, mentioned in every answer we collected

Solve Chartered Accountants in 3 of 3Sidekick in 2 of 3

Who does AI recommend more?

Solve Chartered Accountants, named ahead of Sidekick in 2 of 3 answers

Solve Chartered Accountants first in 2Sidekick first in 1

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Top Timaru accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Solve Chartered Accountants appeared in all three answers. Sidekick was mentioned in two out of three: in two of the three ChatGPT answers. Solve Chartered Accountants was listed before Sidekick in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ford Simpson Ltd1st
  2. Martin Wakefield2nd
  3. Sidekick3rd
  4. HC Partners LP4th
  5. Solve Chartered Accountants5th
  6. Foundry56–
  7. KPMG–
  8. Lawson Accounting–
  9. Tax Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Timaru accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Sidekick or Solve Chartered Accountants more popular in search?

This chart shows how often people search Google for Sidekick and Solve Chartered Accountants by name. Each line represents a brand's share of searches for all nine Timaru accounting firms we track, month by month, from searches in New Zealand.

Sidekick and Solve Chartered Accountants among Timaru accounting firms in New Zealand, by month

Share of searches by month for Solve Chartered Accountants, Sidekick. The figures are in the table below the chart.

View monthly share of searches table
MonthMartin WakefieldSolve Chartered AccountantsSidekickFoundry56Ford Simpson LtdKPMGLawson AccountingTax LinkHC Partners LP
Oct 202519.4%11.1%19.4%16.7%13.9%5.6%8.3%2.8%2.8%
Nov 202518.9%16.2%18.9%13.5%13.5%5.4%5.4%5.4%2.7%
Dec 202517.2%10.3%24.1%13.8%10.3%6.9%6.9%6.9%3.4%
Jan 202610.3%17.2%17.2%17.2%10.3%10.3%6.9%6.9%3.4%
Feb 202621.2%12.1%18.2%15.2%9.1%9.1%6.1%6.1%3%
Mar 202617.1%19.5%22%12.2%12.2%4.9%4.9%4.9%2.4%
Apr 202612.5%18.8%12.5%12.5%12.5%12.5%6.3%9.4%3.1%
May 202615.2%21.2%15.2%12.1%9.1%9.1%6.1%9.1%3%
Jun 202625.7%17.1%14.3%11.4%8.6%8.6%5.7%5.7%2.9%
Jul 202625%19.4%16.7%11.1%8.3%5.6%5.6%5.6%2.8%
Aug 202617.9%20.5%17.9%12.8%7.7%7.7%5.1%7.7%2.6%
Sep 202620%20%17.1%11.4%8.6%8.6%5.7%5.7%2.9%

How has the Sidekick and Solve Chartered Accountants comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Timaru accounting firms in September 2026?

3 changes

  1. In September 2026, Martin Wakefield overtook Solve Chartered Accountants to become the leader among Timaru accounting firms in New Zealand, with 20% of the searches.

  2. In September 2026, Sidekick lost share of searches among Timaru accounting firms in New Zealand, from 17.9% to 17.1%.

  3. In September 2026, Solve Chartered Accountants lost share of searches among Timaru accounting firms in New Zealand, from 20.5% to 20%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Sidekick’s and Solve Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sidekick

4 branded search terms

  • sidekick accounting
  • sidekick ca
  • sidekick timaru
  • sidekickca

Solve Chartered Accountants

4 branded search terms

  • solve accounting
  • solve chartered accountants
  • solve chartered accountants timaru
  • solveca

How the Brand Demand Index is measured

Other head-to-heads among Timaru accounting firms

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