Brandwave

How popular isMartin Wakefield?

In September 2026, people searched for Martin Wakefield by name about 210 times in New Zealand, a 23.5% increase from the previous year. These searches made up 20% of all New Zealand Timaru accounting firm searches, placing Martin Wakefield first out of nine firms. When we asked both ChatGPT and Google AI Overviews about Timaru accounting firms, Martin Wakefield appeared in two of the three answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Martin Wakefield is the most searched of 9 competitors and the second most recommended in AI answers.

  1. Martin WakefieldShare of searches 20%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. Solve Chartered AccountantsShare of searches 20%Mentioned in 3 of 3 AI answersPlace in AI recommendations 5th
  3. SidekickShare of searches 17.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Foundry56Share of searches 11.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Ford Simpson LtdShare of searches 8.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

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Top Timaru accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Martin Wakefield was mentioned in two out of three: in two of the three ChatGPT answers. Martin Wakefield is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ford Simpson Ltd1st
  2. Martin Wakefield2nd
  3. Sidekick3rd
  4. HC Partners LP4th
  5. Solve Chartered Accountants5th
  6. Foundry56–
  7. KPMG–
  8. Lawson Accounting–
  9. Tax Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Timaru accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Timaru accounting firms compete with Martin Wakefield?

Martin Wakefield against Timaru accounting firms in New Zealand, by month

Share of searches by month for Martin Wakefield, Solve Chartered Accountants, Sidekick, Foundry56, Ford Simpson Ltd, KPMG, Lawson Accounting, Tax Link, HC Partners LP. The figures are in the table below the chart.

View monthly share of searches table
MonthMartin WakefieldSolve Chartered AccountantsSidekickFoundry56Ford Simpson LtdKPMGLawson AccountingTax LinkHC Partners LP
Oct 202519.4%11.1%19.4%16.7%13.9%5.6%8.3%2.8%2.8%
Nov 202518.9%16.2%18.9%13.5%13.5%5.4%5.4%5.4%2.7%
Dec 202517.2%10.3%24.1%13.8%10.3%6.9%6.9%6.9%3.4%
Jan 202610.3%17.2%17.2%17.2%10.3%10.3%6.9%6.9%3.4%
Feb 202621.2%12.1%18.2%15.2%9.1%9.1%6.1%6.1%3%
Mar 202617.1%19.5%22%12.2%12.2%4.9%4.9%4.9%2.4%
Apr 202612.5%18.8%12.5%12.5%12.5%12.5%6.3%9.4%3.1%
May 202615.2%21.2%15.2%12.1%9.1%9.1%6.1%9.1%3%
Jun 202625.7%17.1%14.3%11.4%8.6%8.6%5.7%5.7%2.9%
Jul 202625%19.4%16.7%11.1%8.3%5.6%5.6%5.6%2.8%
Aug 202617.9%20.5%17.9%12.8%7.7%7.7%5.1%7.7%2.6%
Sep 202620%20%17.1%11.4%8.6%8.6%5.7%5.7%2.9%

  1. 1.Martin Wakefield

    20%

    Moved from 2nd to 1st. 70 estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Solve Chartered Accountants

    20%

    Moved from 1st to 2nd. 70 estimated branded searches, -12.5% vs prior month. Share -0.5 points.

  3. 3.Sidekick

    17.1%

    Held 3rd. 60 estimated branded searches, -14.3% vs prior month. Share -0.8 points.

  4. 4.Foundry56

    11.4%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share -1.4 points.

  5. 5.Ford Simpson Ltd

    8.6%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.KPMG

    8.6%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Lawson Accounting

    5.7%

    Moved from 8th to 7th. 20 estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.Tax Link

    5.7%

    Moved from 7th to 8th. 20 estimated branded searches, -33.3% vs prior month. Share -2 points.

  9. 9.HC Partners LP

    2.9%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Martin Wakefield and its closest rivals

Every comparison with Martin Wakefield

2 comparisons

How has branded search demand for Martin Wakefield changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Martin Wakefield in New Zealand rose from 170 to 210.
  • Across the 12 months ending September 2026, Martin Wakefield’s share of searches among Timaru accounting firms in New Zealand increased from 19.4% to 20%.
  • Across the 12 months ending September 2026, Martin Wakefield’s share of searches among Timaru accounting firms in New Zealand peaked at 25.7% in June 2026 and was lowest at 10.3% in January 2026.

How did search popularity change for New Zealand Timaru accounting firms in September 2026?

6 changes

  1. In September 2026, Martin Wakefield overtook Solve Chartered Accountants to become the leader among Timaru accounting firms in New Zealand, with 20% of the searches.

  2. In September 2026, Lawson Accounting overtook Tax Link to rank 7th among Timaru accounting firms in New Zealand, with 5.7% of the searches.

  3. In September 2026, Ford Simpson Ltd gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%.

  4. In September 2026, KPMG gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%.

  5. In September 2026, Tax Link lost share of searches among Timaru accounting firms in New Zealand, from 7.7% to 5.7%.

  6. In September 2026, Foundry56 lost share of searches among Timaru accounting firms in New Zealand, from 12.8% to 11.4%.

How are Martin Wakefield’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Martin Wakefield’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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