Foundry56 vs Martin Wakefield:Which is more popular by branded search in New Zealand?
In August 2026, Martin Wakefield had more branded searches than Foundry56 among timaru accounting firms in New Zealand. Martin Wakefield was estimated to have 630 branded searches compared to Foundry56’s 90, and held a 4.2% Share of Search versus Foundry56’s 0.61%.
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Which is more popular in search, Foundry56 or Martin Wakefield?
Compare Timaru accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Martin Wakefield, Foundry56. The figures are in the table below the chart.
View monthly share of search table
| Month | KPMG | Martin Wakefield | Sidekick | Tax Link | Solve Chartered Accountants | Foundry56 | Lawson Accounting |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.8% | 4.2% | 4% | 1.7% | 0.58% | 1.5% | 0.25% |
| Nov 2025 | 88.4% | 4.2% | 4% | 1.3% | 0.83% | 1.1% | 0.25% |
| Dec 2025 | 88.2% | 4.5% | 3% | 1.7% | 0.85% | 1.4% | 0.43% |
| Jan 2026 | 86.3% | 4.6% | 3.7% | 2.3% | 0.99% | 1.8% | 0.33% |
| Feb 2026 | 89.8% | 3.9% | 2.8% | 1.6% | 0.62% | 1.1% | 0.23% |
| Mar 2026 | 90.6% | 3.5% | 2.3% | 1.9% | 0.83% | 0.72% | 0.17% |
| Apr 2026 | 87.7% | 4.1% | 3.5% | 2.3% | 1% | 1% | 0.24% |
| May 2026 | 88.8% | 3.4% | 3.2% | 2% | 1.3% | 1.1% | 0.24% |
| Jun 2026 | 90.3% | 3.8% | 2.5% | 1.6% | 0.84% | 0.78% | 0.24% |
| Jul 2026 | 91.4% | 3.7% | 2% | 1.3% | 0.76% | 0.76% | 0.17% |
| Aug 2026 | 90.2% | 4.2% | 2.3% | 1.6% | 0.88% | 0.61% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Foundry56 and Martin Wakefield comparison changed over the last 12 months?
3 findings
- Martin Wakefield was ahead of Foundry56 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand moved from 1.5% to 0.61%, and its estimated monthly branded searches moved from 180 to 90.
- Across the 11 months ending August 2026, Martin Wakefield’s estimated Share of Search among timaru accounting firms in New Zealand held steady at 4.2%, and its estimated monthly branded searches moved from 510 to 630.
How did search popularity change for New Zealand timaru accounting firms in August 2026?
2 changes
In August 2026, Martin Wakefield gained estimated Share of Search among timaru accounting firms in New Zealand, from 3.7% to 4.2%.
Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.61% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Foundry56’s and Martin Wakefield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Foundry56
2 branded search terms
- foundry 56
- foundry56
Martin Wakefield
3 branded search terms
- martin wakefield
- martin wakefield accountants
- martin wakefield timaru
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