Foundry56 vs Sidekick:Which is more popular by branded search in New Zealand?
In August 2026, Sidekick had more branded searches than Foundry56 among timaru accounting firms in New Zealand. Sidekick was estimated to have 340 branded searches compared to Foundry56’s 90, and held a 2.3% Share of Search versus Foundry56’s 0.61%.
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Which is more popular in search, Foundry56 or Sidekick?
Compare Timaru accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sidekick, Foundry56. The figures are in the table below the chart.
View monthly share of search table
| Month | KPMG | Martin Wakefield | Sidekick | Tax Link | Solve Chartered Accountants | Foundry56 | Lawson Accounting |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.8% | 4.2% | 4% | 1.7% | 0.58% | 1.5% | 0.25% |
| Nov 2025 | 88.4% | 4.2% | 4% | 1.3% | 0.83% | 1.1% | 0.25% |
| Dec 2025 | 88.2% | 4.5% | 3% | 1.7% | 0.85% | 1.4% | 0.43% |
| Jan 2026 | 86.3% | 4.6% | 3.7% | 2.3% | 0.99% | 1.8% | 0.33% |
| Feb 2026 | 89.8% | 3.9% | 2.8% | 1.6% | 0.62% | 1.1% | 0.23% |
| Mar 2026 | 90.6% | 3.5% | 2.3% | 1.9% | 0.83% | 0.72% | 0.17% |
| Apr 2026 | 87.7% | 4.1% | 3.5% | 2.3% | 1% | 1% | 0.24% |
| May 2026 | 88.8% | 3.4% | 3.2% | 2% | 1.3% | 1.1% | 0.24% |
| Jun 2026 | 90.3% | 3.8% | 2.5% | 1.6% | 0.84% | 0.78% | 0.24% |
| Jul 2026 | 91.4% | 3.7% | 2% | 1.3% | 0.76% | 0.76% | 0.17% |
| Aug 2026 | 90.2% | 4.2% | 2.3% | 1.6% | 0.88% | 0.61% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Foundry56 and Sidekick comparison changed over the last 12 months?
3 findings
- Sidekick was ahead of Foundry56 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand moved from 1.5% to 0.61%, and its estimated monthly branded searches moved from 180 to 90.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among timaru accounting firms in New Zealand moved from 4% to 2.3%, and its estimated monthly branded searches moved from 480 to 340.
How did search popularity change for New Zealand timaru accounting firms in August 2026?
2 changes
Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.61% in August 2026.
Estimated monthly branded searches for Sidekick in New Zealand fell 29.2% over 11 measured months, from 480 to 340 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Foundry56’s and Sidekick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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