Martin Wakefield vs Sidekick:Which is more popular by branded search in New Zealand?
In August 2026, Martin Wakefield had more branded searches than Sidekick among timaru accounting firms in New Zealand. Martin Wakefield was estimated to have 630 branded searches compared to Sidekick’s 340, and held a 4.2% Share of Search versus Sidekick’s 2.3%.
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Which is more popular in search, Martin Wakefield or Sidekick?
Compare Timaru accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Martin Wakefield, Sidekick. The figures are in the table below the chart.
View monthly share of search table
| Month | KPMG | Martin Wakefield | Sidekick | Tax Link | Solve Chartered Accountants | Foundry56 | Lawson Accounting |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.8% | 4.2% | 4% | 1.7% | 0.58% | 1.5% | 0.25% |
| Nov 2025 | 88.4% | 4.2% | 4% | 1.3% | 0.83% | 1.1% | 0.25% |
| Dec 2025 | 88.2% | 4.5% | 3% | 1.7% | 0.85% | 1.4% | 0.43% |
| Jan 2026 | 86.3% | 4.6% | 3.7% | 2.3% | 0.99% | 1.8% | 0.33% |
| Feb 2026 | 89.8% | 3.9% | 2.8% | 1.6% | 0.62% | 1.1% | 0.23% |
| Mar 2026 | 90.6% | 3.5% | 2.3% | 1.9% | 0.83% | 0.72% | 0.17% |
| Apr 2026 | 87.7% | 4.1% | 3.5% | 2.3% | 1% | 1% | 0.24% |
| May 2026 | 88.8% | 3.4% | 3.2% | 2% | 1.3% | 1.1% | 0.24% |
| Jun 2026 | 90.3% | 3.8% | 2.5% | 1.6% | 0.84% | 0.78% | 0.24% |
| Jul 2026 | 91.4% | 3.7% | 2% | 1.3% | 0.76% | 0.76% | 0.17% |
| Aug 2026 | 90.2% | 4.2% | 2.3% | 1.6% | 0.88% | 0.61% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Martin Wakefield and Sidekick comparison changed over the last 12 months?
3 findings
- Martin Wakefield was ahead of Sidekick in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Martin Wakefield’s estimated Share of Search among timaru accounting firms in New Zealand held steady at 4.2%, and its estimated monthly branded searches moved from 510 to 630.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among timaru accounting firms in New Zealand moved from 4% to 2.3%, and its estimated monthly branded searches moved from 480 to 340.
How did search popularity change for New Zealand timaru accounting firms in August 2026?
2 changes
In August 2026, Martin Wakefield gained estimated Share of Search among timaru accounting firms in New Zealand, from 3.7% to 4.2%.
Estimated monthly branded searches for Sidekick in New Zealand fell 29.2% over 11 measured months, from 480 to 340 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Martin Wakefield’s and Sidekick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Martin Wakefield
3 branded search terms
- martin wakefield
- martin wakefield accountants
- martin wakefield timaru
Sidekick
7 branded search terms
- sidekick accountants
- sidekick accounting
- sidekick ca
- sidekick new zealand
- sidekick queenstown
- sidekick timaru
- sidekickca
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.