Brandwave

How popular isLawson Accounting in search?

In August 2026, there were an estimated 30 branded searches for Lawson Accounting in New Zealand which held steady over the last 11 months. Lawson Accounting holds 0.2% estimated Share of Search among New Zealand timaru accounting firms and is ranked 7th of 7 competitors for search popularity.

Share of Search, August 2026
  1. KPMG90.2%
  2. Martin Wakefield4.2%
  3. Sidekick2.3%
  4. Tax Link1.6%
  5. Solve Chartered Accountants0.88%
  6. Foundry560.61%
  7. Lawson Accounting0.2%
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Which timaru accounting firms compete with Lawson Accounting?

Lawson Accounting against timaru accounting firms in New Zealand, by month

Share of Search by month for KPMG, Martin Wakefield, Sidekick, Lawson Accounting. The figures are in the table below the chart.

View monthly share of search table
MonthKPMGMartin WakefieldSidekickTax LinkSolve Chartered AccountantsFoundry56Lawson Accounting
Oct 202587.8%4.2%4%1.7%0.58%1.5%0.25%
Nov 202588.4%4.2%4%1.3%0.83%1.1%0.25%
Dec 202588.2%4.5%3%1.7%0.85%1.4%0.43%
Jan 202686.3%4.6%3.7%2.3%0.99%1.8%0.33%
Feb 202689.8%3.9%2.8%1.6%0.62%1.1%0.23%
Mar 202690.6%3.5%2.3%1.9%0.83%0.72%0.17%
Apr 202687.7%4.1%3.5%2.3%1%1%0.24%
May 202688.8%3.4%3.2%2%1.3%1.1%0.24%
Jun 202690.3%3.8%2.5%1.6%0.84%0.78%0.24%
Jul 202691.4%3.7%2%1.3%0.76%0.76%0.17%
Aug 202690.2%4.2%2.3%1.6%0.88%0.61%0.2%
Sep 2026———————
  1. 1.KPMG

    90.2%

    held 1st · 13.4K estimated branded searches · -14.8% vs prior month · -1.2 points

  2. held 2nd · 630 estimated branded searches · 0% vs prior month · +0.6 points

  3. 3.Sidekick

    2.3%

    held 3rd · 340 estimated branded searches · 0% vs prior month · +0.3 points

  4. 4.Tax Link

    1.6%

    held 4th · 240 estimated branded searches · +9.1% vs prior month · +0.3 points

  5. moved from 6th to 5th · 130 estimated branded searches · 0% vs prior month · +0.1 points

  6. 6.Foundry56

    0.61%

    moved from 5th to 6th · 90 estimated branded searches · -30.8% vs prior month · -0.2 points

  7. held 7th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Lawson Accounting and its closest rivals

How has branded search demand for Lawson Accounting changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lawson Accounting in New Zealand held steady at 30.
  • Across the 11 months ending August 2026, Lawson Accounting’s estimated Share of Search among timaru accounting firms in New Zealand held steady, from 0.25% to 0.2%.

How did search popularity change for New Zealand timaru accounting firms in August 2026?

  1. In August 2026, Martin Wakefield gained estimated Share of Search among timaru accounting firms in New Zealand, from 3.7% to 4.2%.

  2. In August 2026, KPMG lost estimated Share of Search among timaru accounting firms in New Zealand, from 91.4% to 90.2%.

  3. Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.61% in August 2026.

  4. In August 2026, Solve Chartered Accountants rose from 6th to 5th among timaru accounting firms in New Zealand.

  5. Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.

  6. Estimated monthly branded searches for Sidekick in New Zealand fell 29.2% over 11 measured months, from 480 to 340 in August 2026.

How is Lawson Accounting measured?

Brandwave collects information about searches that people make online using Lawson Accounting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • lawson accounting
  • lawson accounting timaru

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How the Brand Demand Index is measured

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