Brandwave

HC Partners LP vs Lawson Accounting:Which is more popular?

In September 2026, Lawson Accounting had more branded searches than HC Partners LP among Timaru accounting firms in New Zealand. Lawson Accounting had about 20 branded searches, while HC Partners LP had 10. Lawson Accounting made up 5.7% of all Timaru accounting firm searches we track, and HC Partners LP accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about Timaru accounting firms, HC Partners LP appeared in two of the three answers and Lawson Accounting in none.

Among Timaru accounting firms in New Zealand in September 2026

Who do people search for more?

Lawson Accounting, about 2 searches for every 1 for HC Partners LP

Lawson Accounting 20 searchesHC Partners LP 10 searches

Who does AI mention more?

HC Partners LP, mentioned in 2 of 3 answers, Lawson Accounting in 0

HC Partners LP in 2 of 3Lawson Accounting in 0 of 3

Who does AI recommend more?

HC Partners LP, the only one of the two named

HC Partners LP first in 2Lawson Accounting never named

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Top Timaru accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, HC Partners LP was mentioned in two out of three: in two of the three ChatGPT answers. Lawson Accounting did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ford Simpson Ltd1st
  2. Martin Wakefield2nd
  3. Sidekick3rd
  4. HC Partners LP4th
  5. Solve Chartered Accountants5th
  6. Foundry56–
  7. KPMG–
  8. Lawson Accounting–
  9. Tax Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Timaru accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is HC Partners LP or Lawson Accounting more popular in search?

This chart shows how often people search Google for HC Partners LP and Lawson Accounting by name. Each line represents a brand's share of searches for all nine Timaru accounting firms we track, month by month, from searches in New Zealand.

HC Partners LP and Lawson Accounting among Timaru accounting firms in New Zealand, by month

Share of searches by month for Lawson Accounting, HC Partners LP. The figures are in the table below the chart.

View monthly share of searches table
MonthMartin WakefieldSolve Chartered AccountantsSidekickFoundry56Ford Simpson LtdKPMGLawson AccountingTax LinkHC Partners LP
Oct 202519.4%11.1%19.4%16.7%13.9%5.6%8.3%2.8%2.8%
Nov 202518.9%16.2%18.9%13.5%13.5%5.4%5.4%5.4%2.7%
Dec 202517.2%10.3%24.1%13.8%10.3%6.9%6.9%6.9%3.4%
Jan 202610.3%17.2%17.2%17.2%10.3%10.3%6.9%6.9%3.4%
Feb 202621.2%12.1%18.2%15.2%9.1%9.1%6.1%6.1%3%
Mar 202617.1%19.5%22%12.2%12.2%4.9%4.9%4.9%2.4%
Apr 202612.5%18.8%12.5%12.5%12.5%12.5%6.3%9.4%3.1%
May 202615.2%21.2%15.2%12.1%9.1%9.1%6.1%9.1%3%
Jun 202625.7%17.1%14.3%11.4%8.6%8.6%5.7%5.7%2.9%
Jul 202625%19.4%16.7%11.1%8.3%5.6%5.6%5.6%2.8%
Aug 202617.9%20.5%17.9%12.8%7.7%7.7%5.1%7.7%2.6%
Sep 202620%20%17.1%11.4%8.6%8.6%5.7%5.7%2.9%

How has the HC Partners LP and Lawson Accounting comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Timaru accounting firms in September 2026?

1 change

  1. In September 2026, Lawson Accounting overtook Tax Link to rank 7th among Timaru accounting firms in New Zealand, with 5.7% of the searches.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using HC Partners LP’s and Lawson Accounting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HC Partners LP

1 branded search term

  • hc partners lp

Lawson Accounting

2 branded search terms

  • lawson accounting
  • lawson accounting timaru

How the Brand Demand Index is measured

Other head-to-heads among Timaru accounting firms

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