Lawson Accounting vs Martin Wakefield:Which is more popular by branded search in New Zealand?
In August 2026, Martin Wakefield had more branded searches than Lawson Accounting among timaru accounting firms in New Zealand. Martin Wakefield was estimated to have 630 branded searches compared to Lawson Accounting’s 30, and held a 4.2% Share of Search versus Lawson Accounting’s 0.2%.
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Which is more popular in search, Lawson Accounting or Martin Wakefield?
Compare Timaru accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Martin Wakefield, Lawson Accounting. The figures are in the table below the chart.
View monthly share of search table
| Month | KPMG | Martin Wakefield | Sidekick | Tax Link | Solve Chartered Accountants | Foundry56 | Lawson Accounting |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.8% | 4.2% | 4% | 1.7% | 0.58% | 1.5% | 0.25% |
| Nov 2025 | 88.4% | 4.2% | 4% | 1.3% | 0.83% | 1.1% | 0.25% |
| Dec 2025 | 88.2% | 4.5% | 3% | 1.7% | 0.85% | 1.4% | 0.43% |
| Jan 2026 | 86.3% | 4.6% | 3.7% | 2.3% | 0.99% | 1.8% | 0.33% |
| Feb 2026 | 89.8% | 3.9% | 2.8% | 1.6% | 0.62% | 1.1% | 0.23% |
| Mar 2026 | 90.6% | 3.5% | 2.3% | 1.9% | 0.83% | 0.72% | 0.17% |
| Apr 2026 | 87.7% | 4.1% | 3.5% | 2.3% | 1% | 1% | 0.24% |
| May 2026 | 88.8% | 3.4% | 3.2% | 2% | 1.3% | 1.1% | 0.24% |
| Jun 2026 | 90.3% | 3.8% | 2.5% | 1.6% | 0.84% | 0.78% | 0.24% |
| Jul 2026 | 91.4% | 3.7% | 2% | 1.3% | 0.76% | 0.76% | 0.17% |
| Aug 2026 | 90.2% | 4.2% | 2.3% | 1.6% | 0.88% | 0.61% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Lawson Accounting and Martin Wakefield comparison changed over the last 12 months?
3 findings
- Martin Wakefield was ahead of Lawson Accounting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lawson Accounting’s estimated Share of Search among timaru accounting firms in New Zealand moved from 0.25% to 0.2%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, Martin Wakefield’s estimated Share of Search among timaru accounting firms in New Zealand held steady at 4.2%, and its estimated monthly branded searches moved from 510 to 630.
How did search popularity change for New Zealand timaru accounting firms in August 2026?
1 change
In August 2026, Martin Wakefield gained estimated Share of Search among timaru accounting firms in New Zealand, from 3.7% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Lawson Accounting’s and Martin Wakefield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lawson Accounting
2 branded search terms
- lawson accounting
- lawson accounting timaru
Martin Wakefield
3 branded search terms
- martin wakefield
- martin wakefield accountants
- martin wakefield timaru
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.