Lawson Accounting vs Sidekick:Which is more popular by branded search in New Zealand?
In August 2026, Sidekick had more branded searches than Lawson Accounting among timaru accounting firms in New Zealand. Sidekick was estimated to have 340 branded searches compared to Lawson Accounting’s 30, and held a 2.3% Share of Search versus Lawson Accounting’s 0.2%.
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Which is more popular in search, Lawson Accounting or Sidekick?
Compare Timaru accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sidekick, Lawson Accounting. The figures are in the table below the chart.
View monthly share of search table
| Month | KPMG | Martin Wakefield | Sidekick | Tax Link | Solve Chartered Accountants | Foundry56 | Lawson Accounting |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.8% | 4.2% | 4% | 1.7% | 0.58% | 1.5% | 0.25% |
| Nov 2025 | 88.4% | 4.2% | 4% | 1.3% | 0.83% | 1.1% | 0.25% |
| Dec 2025 | 88.2% | 4.5% | 3% | 1.7% | 0.85% | 1.4% | 0.43% |
| Jan 2026 | 86.3% | 4.6% | 3.7% | 2.3% | 0.99% | 1.8% | 0.33% |
| Feb 2026 | 89.8% | 3.9% | 2.8% | 1.6% | 0.62% | 1.1% | 0.23% |
| Mar 2026 | 90.6% | 3.5% | 2.3% | 1.9% | 0.83% | 0.72% | 0.17% |
| Apr 2026 | 87.7% | 4.1% | 3.5% | 2.3% | 1% | 1% | 0.24% |
| May 2026 | 88.8% | 3.4% | 3.2% | 2% | 1.3% | 1.1% | 0.24% |
| Jun 2026 | 90.3% | 3.8% | 2.5% | 1.6% | 0.84% | 0.78% | 0.24% |
| Jul 2026 | 91.4% | 3.7% | 2% | 1.3% | 0.76% | 0.76% | 0.17% |
| Aug 2026 | 90.2% | 4.2% | 2.3% | 1.6% | 0.88% | 0.61% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Lawson Accounting and Sidekick comparison changed over the last 12 months?
3 findings
- Sidekick was ahead of Lawson Accounting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lawson Accounting’s estimated Share of Search among timaru accounting firms in New Zealand moved from 0.25% to 0.2%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among timaru accounting firms in New Zealand moved from 4% to 2.3%, and its estimated monthly branded searches moved from 480 to 340.
How did search popularity change for New Zealand timaru accounting firms in August 2026?
1 change
Estimated monthly branded searches for Sidekick in New Zealand fell 29.2% over 11 measured months, from 480 to 340 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lawson Accounting’s and Sidekick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lawson Accounting
2 branded search terms
- lawson accounting
- lawson accounting timaru
Sidekick
7 branded search terms
- sidekick accountants
- sidekick accounting
- sidekick ca
- sidekick new zealand
- sidekick queenstown
- sidekick timaru
- sidekickca
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