SBA vs Tax Link:Which is more popular?
In September 2026, SBA had more branded searches than Tax Link among Napier accounting firms in New Zealand. SBA had about 30 branded searches, while Tax Link had 10. SBA made up 9.1% of all Napier accounting firm searches we track, and Tax Link accounted for 3%. When we asked ChatGPT and Google AI Overviews about Napier accounting firms, SBA appeared in two of the three answers and Tax Link in none.
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Top Napier accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, SBA was mentioned in two out of three: in two of the three ChatGPT answers. Tax Link did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kiwitax3 of 3Named in 3 of 3 ChatGPT answers- Ascend Accounting + Advisory3 of 3Named in 3 of 3 ChatGPT answers
BDO2 of 3Named in 2 of 3 ChatGPT answers
SBA2 of 3Named in 2 of 3 ChatGPT answers
Oldershaw Accountants1 of 3Named in 1 of 3 ChatGPT answers
Pulse Accountants1 of 3Named in 1 of 3 ChatGPT answers
numio0 of 3Named in 0 of 3 ChatGPT answers
Arco Advisory0 of 3Named in 0 of 3 ChatGPT answers
On All Accounts0 of 3Named in 0 of 3 ChatGPT answers
Tax Link0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Napier, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Napier, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Napier, New Zealand for a small business?”
Searched Google, AI Overview
“accountant napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“napier accounting firm”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is SBA or Tax Link more popular in search?
This chart shows how often people search Google for SBA and Tax Link by name. Each line represents a brand's share of searches for all ten Napier accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for SBA, Tax Link. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oldershaw Accountants | Kiwitax | BDO | numio | SBA | Arco Advisory | Ascend Accounting + Advisory | On All Accounts | Pulse Accountants | Tax Link |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 26.9% | 11.5% | 0% | 0% | 3.8% | 7.7% | 0% | 3.8% | 11.5% |
| Nov 2025 | 43.3% | 20% | 13.3% | 0% | 3.3% | 0% | 6.7% | 3.3% | 3.3% | 6.7% |
| Dec 2025 | 42.9% | 28.6% | 9.5% | 0% | 0% | 4.8% | 4.8% | 0% | 4.8% | 4.8% |
| Jan 2026 | 41.9% | 29% | 16.1% | 0% | 0% | 0% | 6.5% | 0% | 3.2% | 3.2% |
| Feb 2026 | 36.4% | 27.3% | 15.2% | 3% | 0% | 0% | 9.1% | 3% | 3% | 3% |
| Mar 2026 | 47.1% | 17.6% | 14.7% | 0% | 0% | 2.9% | 5.9% | 2.9% | 2.9% | 5.9% |
| Apr 2026 | 32.3% | 22.6% | 19.4% | 0% | 0% | 0% | 6.5% | 3.2% | 6.5% | 9.7% |
| May 2026 | 25.7% | 37.1% | 14.3% | 0% | 0% | 0% | 5.7% | 5.7% | 5.7% | 5.7% |
| Jun 2026 | 32.5% | 32.5% | 12.5% | 0% | 2.5% | 0% | 7.5% | 5% | 2.5% | 5% |
| Jul 2026 | 24.2% | 33.3% | 15.2% | 0% | 3% | 3% | 6.1% | 3% | 3% | 9.1% |
| Aug 2026 | 29% | 29% | 16.1% | 3.2% | 0% | 3.2% | 6.5% | 3.2% | 3.2% | 6.5% |
| Sep 2026 | 24.2% | 21.2% | 15.2% | 15.2% | 9.1% | 3% | 3% | 3% | 3% | 3% |
How has the SBA and Tax Link comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: SBA took it in September 2026.
- Across the 12 months ending September 2026, SBA’s share of searches among Napier accounting firms in New Zealand moved from 0% to 9.1%, and its estimated monthly branded searches moved from 0 to 30.
- Across the 12 months ending September 2026, Tax Link’s share of searches among Napier accounting firms in New Zealand moved from 11.5% to 3%, and its estimated monthly branded searches moved from 30 to 10.
How did search popularity change for New Zealand Napier accounting firms in September 2026?
3 changes
In September 2026, numio overtook Ascend Accounting + Advisory and 2 others to rank 4th among Napier accounting firms in New Zealand, with 15.2% of the searches.
In September 2026, SBA overtook Ascend Accounting + Advisory and 4 others to rank 5th among Napier accounting firms in New Zealand, with 9.1% of the searches.
In September 2026, Tax Link lost share of searches among Napier accounting firms in New Zealand, from 6.5% to 3%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using SBA’s and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Napier accounting firms
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