HC Partners LP vs Tax Link:Which is more popular?
In September 2026, Tax Link had more branded searches than HC Partners LP among Timaru accounting firms in New Zealand. Tax Link had about 20 branded searches, while HC Partners LP had 10. Tax Link made up 5.7% of all Timaru accounting firm searches we track, and HC Partners LP accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about Timaru accounting firms, HC Partners LP appeared in two of the three answers and Tax Link in none.
Who do people search for more?
Tax Link, about 2 searches for every 1 for HC Partners LP
Who does AI mention more?
HC Partners LP, mentioned in 2 of 3 answers, Tax Link in 0
Who does AI recommend more?
HC Partners LP, the only one of the two named
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Top Timaru accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, HC Partners LP was mentioned in two out of three: in two of the three ChatGPT answers. Tax Link did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Solve Chartered Accountants3 of 3Named in 3 of 3 ChatGPT answers- Ford Simpson Ltd3 of 3Named in 3 of 3 ChatGPT answers
Martin Wakefield2 of 3Named in 2 of 3 ChatGPT answers
Sidekick2 of 3Named in 2 of 3 ChatGPT answers- HC Partners LP2 of 3Named in 2 of 3 ChatGPT answers
Foundry560 of 3Named in 0 of 3 ChatGPT answers
KPMG0 of 3Named in 0 of 3 ChatGPT answers
Lawson Accounting0 of 3Named in 0 of 3 ChatGPT answers- Tax Link0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Timaru accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Timaru, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Timaru, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Timaru, New Zealand for a small business?”
Searched Google, AI Overview
“timaru accountants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“timaru accounting firm”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is HC Partners LP or Tax Link more popular in search?
This chart shows how often people search Google for HC Partners LP and Tax Link by name. Each line represents a brand's share of searches for all nine Timaru accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Tax Link, HC Partners LP. The figures are in the table below the chart.
View monthly share of searches table
| Month | Martin Wakefield | Solve Chartered Accountants | Sidekick | Foundry56 | Ford Simpson Ltd | KPMG | Lawson Accounting | Tax Link | HC Partners LP |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.4% | 11.1% | 19.4% | 16.7% | 13.9% | 5.6% | 8.3% | 2.8% | 2.8% |
| Nov 2025 | 18.9% | 16.2% | 18.9% | 13.5% | 13.5% | 5.4% | 5.4% | 5.4% | 2.7% |
| Dec 2025 | 17.2% | 10.3% | 24.1% | 13.8% | 10.3% | 6.9% | 6.9% | 6.9% | 3.4% |
| Jan 2026 | 10.3% | 17.2% | 17.2% | 17.2% | 10.3% | 10.3% | 6.9% | 6.9% | 3.4% |
| Feb 2026 | 21.2% | 12.1% | 18.2% | 15.2% | 9.1% | 9.1% | 6.1% | 6.1% | 3% |
| Mar 2026 | 17.1% | 19.5% | 22% | 12.2% | 12.2% | 4.9% | 4.9% | 4.9% | 2.4% |
| Apr 2026 | 12.5% | 18.8% | 12.5% | 12.5% | 12.5% | 12.5% | 6.3% | 9.4% | 3.1% |
| May 2026 | 15.2% | 21.2% | 15.2% | 12.1% | 9.1% | 9.1% | 6.1% | 9.1% | 3% |
| Jun 2026 | 25.7% | 17.1% | 14.3% | 11.4% | 8.6% | 8.6% | 5.7% | 5.7% | 2.9% |
| Jul 2026 | 25% | 19.4% | 16.7% | 11.1% | 8.3% | 5.6% | 5.6% | 5.6% | 2.8% |
| Aug 2026 | 17.9% | 20.5% | 17.9% | 12.8% | 7.7% | 7.7% | 5.1% | 7.7% | 2.6% |
| Sep 2026 | 20% | 20% | 17.1% | 11.4% | 8.6% | 8.6% | 5.7% | 5.7% | 2.9% |
How has the HC Partners LP and Tax Link comparison changed over the last 12 months?
3 findings
- Tax Link was ahead of HC Partners LP in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HC Partners LP’s share of searches among Timaru accounting firms in New Zealand moved from 2.8% to 2.9%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Tax Link’s share of searches among Timaru accounting firms in New Zealand moved from 2.8% to 5.7%, and its estimated monthly branded searches moved from 10 to 20.
How did search popularity change for New Zealand Timaru accounting firms in September 2026?
2 changes
In September 2026, Lawson Accounting overtook Tax Link to rank 7th among Timaru accounting firms in New Zealand, with 5.7% of the searches.
In September 2026, Tax Link lost share of searches among Timaru accounting firms in New Zealand, from 7.7% to 5.7%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using HC Partners LP’s and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HC Partners LP
1 branded search term
- hc partners lp
Tax Link
5 branded search terms
- tax link
- tax link accountants
- tax link timaru
- taxlink accountants
- taxlink timaru
Other head-to-heads among Timaru accounting firms
- Martin Wakefield vs Solve Chartered Accountants: compare popularity
- Martin Wakefield vs Sidekick: compare popularity
- Martin Wakefield vs Foundry56: compare popularity
- Martin Wakefield vs Ford Simpson Ltd: compare popularity
- Solve Chartered Accountants vs Sidekick: compare popularity
- Solve Chartered Accountants vs Foundry56: compare popularity
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