Sidekick vs Tax Link:Which is more popular by branded search in New Zealand?
In August 2026, Sidekick had more branded searches than Tax Link among timaru accounting firms in New Zealand. Sidekick was estimated to have 340 branded searches compared to Tax Link’s 240, and held a 2.3% Share of Search versus Tax Link’s 1.6%.
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Which is more popular in search, Sidekick or Tax Link?
Compare Timaru accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sidekick, Tax Link. The figures are in the table below the chart.
View monthly share of search table
| Month | KPMG | Martin Wakefield | Sidekick | Tax Link | Solve Chartered Accountants | Foundry56 | Lawson Accounting |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.8% | 4.2% | 4% | 1.7% | 0.58% | 1.5% | 0.25% |
| Nov 2025 | 88.4% | 4.2% | 4% | 1.3% | 0.83% | 1.1% | 0.25% |
| Dec 2025 | 88.2% | 4.5% | 3% | 1.7% | 0.85% | 1.4% | 0.43% |
| Jan 2026 | 86.3% | 4.6% | 3.7% | 2.3% | 0.99% | 1.8% | 0.33% |
| Feb 2026 | 89.8% | 3.9% | 2.8% | 1.6% | 0.62% | 1.1% | 0.23% |
| Mar 2026 | 90.6% | 3.5% | 2.3% | 1.9% | 0.83% | 0.72% | 0.17% |
| Apr 2026 | 87.7% | 4.1% | 3.5% | 2.3% | 1% | 1% | 0.24% |
| May 2026 | 88.8% | 3.4% | 3.2% | 2% | 1.3% | 1.1% | 0.24% |
| Jun 2026 | 90.3% | 3.8% | 2.5% | 1.6% | 0.84% | 0.78% | 0.24% |
| Jul 2026 | 91.4% | 3.7% | 2% | 1.3% | 0.76% | 0.76% | 0.17% |
| Aug 2026 | 90.2% | 4.2% | 2.3% | 1.6% | 0.88% | 0.61% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Sidekick and Tax Link comparison changed over the last 12 months?
3 findings
- Sidekick was ahead of Tax Link in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among timaru accounting firms in New Zealand moved from 4% to 2.3%, and its estimated monthly branded searches moved from 480 to 340.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among timaru accounting firms in New Zealand moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 200 to 240.
How did search popularity change for New Zealand timaru accounting firms in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Sidekick’s and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sidekick
7 branded search terms
- sidekick accountants
- sidekick accounting
- sidekick ca
- sidekick new zealand
- sidekick queenstown
- sidekick timaru
- sidekickca
Tax Link
12 branded search terms
- tax link
- tax link accountants
- tax link chartered accountants
- tax link hastings
- tax link invercargill
- tax link napier
- tax link nz
- tax link timaru
- taxlink
- taxlink accountants
- taxlink accounting
- taxlink timaru
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