McDonald Vague vs McGrathNicol:Which is more popular?
In September 2026, McGrathNicol had more branded searches than McDonald Vague among insolvency and restructuring firms in New Zealand. McGrathNicol had about 390 branded searches, while McDonald Vague had 140. McGrathNicol made up 15.7% of all insolvency and restructuring firm searches we track, and McDonald Vague accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about insolvency and restructuring firms, McDonald Vague appeared in three of the four answers and McGrathNicol in two. McDonald Vague and McGrathNicol were each mentioned first in two of the four answers.
Who do people search for more?
McGrathNicol, about 3 searches for every 1 for McDonald Vague
Who does AI mention more?
McDonald Vague, mentioned in 3 of 4 answers, McGrathNicol in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top insolvency and restructuring firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, McDonald Vague was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. McGrathNicol was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. McDonald Vague and McGrathNicol were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Calibre Partners1st
Dentons2nd
Deloitte3rd- McDonald Vague4th
BDO5th- McGrathNicol6th
KordaMentha–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Calibre Partners3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- McDonald Vague3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- McGrathNicol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BDO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dentons2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- KordaMentha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about insolvency and restructuring firms
4 answers
Asked ChatGPT
“Which insolvency and restructuring firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best insolvency and restructuring firms in New Zealand?”
Asked ChatGPT
“What's the best insolvency and restructuring firm in New Zealand for a distressed company?”
Searched Google, AI Overview
“business restructuring firm”
Searched Google, AI Overview
“insolvency and restructuring firms nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is McDonald Vague or McGrathNicol more popular in search?
This chart shows how often people search Google for McDonald Vague and McGrathNicol by name. Each line represents a brand's share of searches for all seven insolvency and restructuring firms we track, month by month, from searches in New Zealand.
Share of searches by month for McGrathNicol, McDonald Vague. The figures are in the table below the chart.
View monthly share of searches table
| Month | Deloitte | KordaMentha | McGrathNicol | BDO | Calibre Partners | Dentons | McDonald Vague |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 10.8% | 8.7% | 15.4% | 24.5% | 7.1% | 4.6% |
| Nov 2025 | 32.3% | 9.4% | 7.6% | 20.6% | 14.3% | 9.4% | 6.3% |
| Dec 2025 | 32.3% | 7.5% | 7.5% | 18.8% | 17.2% | 7.5% | 9.1% |
| Jan 2026 | 35% | 6.7% | 6.7% | 18.4% | 16% | 6.7% | 10.4% |
| Feb 2026 | 29.2% | 17.3% | 4.9% | 19% | 14.2% | 9.3% | 6.2% |
| Mar 2026 | 27.6% | 13.4% | 5.8% | 21.2% | 20.1% | 7.2% | 4.7% |
| Apr 2026 | 28.4% | 10.4% | 10.4% | 18.4% | 19.4% | 8.5% | 4.5% |
| May 2026 | 29.6% | 10.2% | 10.2% | 20.9% | 15.5% | 8.3% | 5.3% |
| Jun 2026 | 30.3% | 8.2% | 10.1% | 17.8% | 15.4% | 10.1% | 8.2% |
| Jul 2026 | 30.7% | 8.5% | 7% | 18.6% | 19.6% | 8.5% | 7% |
| Aug 2026 | 32% | 15.8% | 10.5% | 18.6% | 10.5% | 5.7% | 6.9% |
| Sep 2026 | 27.3% | 19.3% | 15.7% | 14.9% | 10.4% | 6.8% | 5.6% |
How has the McDonald Vague and McGrathNicol comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: McDonald Vague took it in December 2025, McGrathNicol took it in March 2026.
- Across the 12 months ending September 2026, McDonald Vague’s share of searches among insolvency and restructuring firms in New Zealand moved from 4.6% to 5.6%, and its estimated monthly branded searches moved from 110 to 140.
- Across the 12 months ending September 2026, McGrathNicol’s share of searches among insolvency and restructuring firms in New Zealand moved from 8.7% to 15.7%, and its estimated monthly branded searches moved from 210 to 390.
How did search popularity change for New Zealand insolvency and restructuring firms in September 2026?
3 changes
In September 2026, Dentons overtook McDonald Vague to rank 6th among insolvency and restructuring firms in New Zealand, with 6.8% of the searches.
In September 2026, McGrathNicol overtook BDO and Calibre Partners to rank 3rd among insolvency and restructuring firms in New Zealand, with 15.7% of the searches.
In September 2026, McDonald Vague lost share of searches among insolvency and restructuring firms in New Zealand, from 6.9% to 5.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using McDonald Vague’s and McGrathNicol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McDonald Vague
1 branded search term
- mcdonald vague
McGrathNicol
1 branded search term
- mcgrathnicol
Other head-to-heads among insolvency and restructuring firms
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