McKinsey & Company vs Sapere:Which is more popular by branded search in New Zealand?
In August 2026, McKinsey & Company had more branded searches than Sapere among management consultancies in New Zealand. McKinsey & Company was estimated to have 1.4K branded searches compared to Sapere’s 160, and held a 20.2% Share of Search versus Sapere’s 2.3%.
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Which is more popular in search, McKinsey & Company or Sapere?
Compare the strategy and management consultancies advising New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McKinsey & Company, Sapere. The figures are in the table below the chart.
View monthly share of search table
| Month | Accenture | Boston Consulting Group | McKinsey & Company | Bain & Company | Sapere |
|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 23.6% | 18.6% | 9.5% | 1.6% |
| Nov 2025 | 46.6% | 24.8% | 17.7% | 9.3% | 1.6% |
| Dec 2025 | 43.3% | 24.4% | 19.6% | 11% | 1.7% |
| Jan 2026 | 40.2% | 25.6% | 20.3% | 12% | 2% |
| Feb 2026 | 41.3% | 25.9% | 17.6% | 12.9% | 2.2% |
| Mar 2026 | 42.5% | 22.8% | 23.5% | 9% | 2.2% |
| Apr 2026 | 43.8% | 26.5% | 17.6% | 9.5% | 2.7% |
| May 2026 | 37.9% | 29.6% | 20.7% | 9.4% | 2.3% |
| Jun 2026 | 43.6% | 24.5% | 19.5% | 9.6% | 2.8% |
| Jul 2026 | 51.1% | 20.3% | 17% | 9.2% | 2.5% |
| Aug 2026 | 45.1% | 23.9% | 20.2% | 8.4% | 2.3% |
| Sep 2026 | — | — | — | — | — |
How has the McKinsey & Company and Sapere comparison changed over the last 12 months?
3 findings
- McKinsey & Company was ahead of Sapere in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand moved from 18.6% to 20.2%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 11 months ending August 2026, Sapere’s estimated Share of Search among management consultancies in New Zealand moved from 1.6% to 2.3%, and its estimated monthly branded searches moved from 120 to 160.
How did search popularity change for New Zealand management consultancies in August 2026?
2 changes
In August 2026, McKinsey & Company gained estimated Share of Search among management consultancies in New Zealand, from 17% to 20.2%.
Estimated monthly branded searches for Sapere in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using McKinsey & Company’s and Sapere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McKinsey & Company
9 branded search terms
- 7 mckinsey
- mckinsey
- mckinsey & company consultancy
- mckinsey & company near me
- mckinsey & company nz
- mckinsey 7s
- mckinsey com
- mckinsey consultant
- mckinsey firm
Sapere
2 branded search terms
- sapere consulting
- sapere research
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