Accenture vs BCG:Which is more popular?
In September 2026, Accenture had more branded searches than BCG among management consultancies in New Zealand. Accenture had about 2,040 branded searches, while BCG had 1,420. Accenture made up 29.3% of all management consultancy searches we track, and BCG accounted for 20.4%. When we asked ChatGPT and Google AI Overviews about management consultancies, Accenture and BCG each appeared in one of the five answers.
Who do people search for more?
Accenture, about 44% more searches than BCG
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top management consultancies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Accenture and BCG were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
McKinsey & Company1st
Deloitte2nd
MartinJenkins3rd
L.E.K. Consulting4th
BCG5th
Bain & Company6th
Tenzing7th- Accenture8th
Sapere–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- McKinsey & Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MartinJenkins3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deloitte3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- L.E.K. Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tenzing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Accenture1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BCG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bain & Company1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sapere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about management consultancies
5 answers
Asked ChatGPT
“Which management consultancy should I hire in New Zealand?”
Asked ChatGPT
“What are the best management consultancies in New Zealand?”
Asked ChatGPT
“What's the best management consultancy in New Zealand for strategic advice?”
Searched Google, AI Overview
“business consultants nz”
Searched Google, AI Overview
“management consulting nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Accenture or BCG more popular in search?
This chart shows how often people search Google for Accenture and BCG by name. Each line represents a brand's share of searches for all nine management consultancies we track, month by month, from searches in New Zealand.
Share of searches by month for Accenture, BCG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Accenture | BCG | McKinsey & Company | MartinJenkins | Deloitte | Bain & Company | Sapere | L.E.K. Consulting | Tenzing |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 16.6% | 17.9% | 7.6% | 9% | 8.1% | 1.5% | 0.64% | 0.13% |
| Nov 2025 | 36.5% | 17.9% | 16.3% | 8.7% | 10.6% | 7.8% | 1.5% | 0.44% | 0.29% |
| Dec 2025 | 33.1% | 18.3% | 17.7% | 7.7% | 11.8% | 9.1% | 1.6% | 0.59% | 0.2% |
| Jan 2026 | 31.1% | 20% | 18.9% | 7.5% | 8.9% | 10.6% | 1.9% | 0.78% | 0.16% |
| Feb 2026 | 32.9% | 21.4% | 16.1% | 7.7% | 8.6% | 10.5% | 2.1% | 0.52% | 0.13% |
| Mar 2026 | 33.3% | 15.7% | 21.8% | 8% | 10.9% | 7.6% | 2.1% | 0.55% | 0.11% |
| Apr 2026 | 35.8% | 19.3% | 16.5% | 8.4% | 8.1% | 8.1% | 2.6% | 1% | 0.14% |
| May 2026 | 29% | 22.2% | 19.1% | 10.5% | 8.9% | 7.6% | 2.2% | 0.44% | 0.15% |
| Jun 2026 | 35.8% | 17.1% | 18.6% | 8.3% | 8.8% | 8.3% | 2.7% | 0.42% | 0.14% |
| Jul 2026 | 39.1% | 15.2% | 15.2% | 10.9% | 9.2% | 7.4% | 2.3% | 0.6% | 0.15% |
| Aug 2026 | 34.8% | 17.2% | 18.3% | 9.6% | 10.6% | 6.8% | 2.1% | 0.4% | 0.13% |
| Sep 2026 | 29.3% | 20.4% | 18.7% | 10.3% | 9.8% | 9.3% | 1.4% | 0.57% | 0.14% |
How has the Accenture and BCG comparison changed over the last 12 months?
3 findings
- Accenture was ahead of BCG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Accenture’s share of searches among management consultancies in New Zealand moved from 38.6% to 29.3%, and its estimated monthly branded searches moved from 3K to 2K.
- Across the 12 months ending September 2026, BCG’s share of searches among management consultancies in New Zealand moved from 16.6% to 20.4%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
How did search popularity change for New Zealand management consultancies in September 2026?
2 changes
In September 2026, BCG overtook McKinsey & Company to rank 2nd among management consultancies in New Zealand, with 20.4% of the searches.
In September 2026, Accenture lost share of searches among management consultancies in New Zealand, from 34.8% to 29.3%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Accenture’s and BCG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among management consultancies
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