BCG vs Deloitte:Which is more popular?
In September 2026, BCG had more branded searches than Deloitte among management consultancies in New Zealand. BCG had about 1,420 branded searches, while Deloitte had 680. BCG made up 20.4% of all management consultancy searches we track, and Deloitte accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about management consultancies, Deloitte appeared in three of the five answers and BCG in one. Deloitte was mentioned before BCG in two out of three answers that named either.
Who do people search for more?
BCG, about 2 searches for every 1 for Deloitte
Who does AI mention more?
Deloitte, mentioned in 3 of 5 answers, BCG in 1
Who does AI recommend more?
Deloitte, named ahead of BCG in 2 of 3 answers
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Top management consultancies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Deloitte was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BCG was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Deloitte was listed before BCG in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
McKinsey & Company1st- Deloitte2nd
MartinJenkins3rd
L.E.K. Consulting4th- BCG5th
Bain & Company6th
Tenzing7th
Accenture8th
Sapere–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- McKinsey & Company3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MartinJenkins3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deloitte3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- L.E.K. Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tenzing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Accenture1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BCG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bain & Company1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sapere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about management consultancies
5 answers
Asked ChatGPT
“Which management consultancy should I hire in New Zealand?”
Asked ChatGPT
“What are the best management consultancies in New Zealand?”
Asked ChatGPT
“What's the best management consultancy in New Zealand for strategic advice?”
Searched Google, AI Overview
“business consultants nz”
Searched Google, AI Overview
“management consulting nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BCG or Deloitte more popular in search?
This chart shows how often people search Google for BCG and Deloitte by name. Each line represents a brand's share of searches for all nine management consultancies we track, month by month, from searches in New Zealand.
Share of searches by month for BCG, Deloitte. The figures are in the table below the chart.
View monthly share of searches table
| Month | Accenture | BCG | McKinsey & Company | MartinJenkins | Deloitte | Bain & Company | Sapere | L.E.K. Consulting | Tenzing |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 16.6% | 17.9% | 7.6% | 9% | 8.1% | 1.5% | 0.64% | 0.13% |
| Nov 2025 | 36.5% | 17.9% | 16.3% | 8.7% | 10.6% | 7.8% | 1.5% | 0.44% | 0.29% |
| Dec 2025 | 33.1% | 18.3% | 17.7% | 7.7% | 11.8% | 9.1% | 1.6% | 0.59% | 0.2% |
| Jan 2026 | 31.1% | 20% | 18.9% | 7.5% | 8.9% | 10.6% | 1.9% | 0.78% | 0.16% |
| Feb 2026 | 32.9% | 21.4% | 16.1% | 7.7% | 8.6% | 10.5% | 2.1% | 0.52% | 0.13% |
| Mar 2026 | 33.3% | 15.7% | 21.8% | 8% | 10.9% | 7.6% | 2.1% | 0.55% | 0.11% |
| Apr 2026 | 35.8% | 19.3% | 16.5% | 8.4% | 8.1% | 8.1% | 2.6% | 1% | 0.14% |
| May 2026 | 29% | 22.2% | 19.1% | 10.5% | 8.9% | 7.6% | 2.2% | 0.44% | 0.15% |
| Jun 2026 | 35.8% | 17.1% | 18.6% | 8.3% | 8.8% | 8.3% | 2.7% | 0.42% | 0.14% |
| Jul 2026 | 39.1% | 15.2% | 15.2% | 10.9% | 9.2% | 7.4% | 2.3% | 0.6% | 0.15% |
| Aug 2026 | 34.8% | 17.2% | 18.3% | 9.6% | 10.6% | 6.8% | 2.1% | 0.4% | 0.13% |
| Sep 2026 | 29.3% | 20.4% | 18.7% | 10.3% | 9.8% | 9.3% | 1.4% | 0.57% | 0.14% |
How has the BCG and Deloitte comparison changed over the last 12 months?
3 findings
- BCG was ahead of Deloitte in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BCG’s share of searches among management consultancies in New Zealand moved from 16.6% to 20.4%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
- Across the 12 months ending September 2026, Deloitte’s share of searches among management consultancies in New Zealand moved from 9% to 9.8%, and its estimated monthly branded searches moved from 700 to 680.
How did search popularity change for New Zealand management consultancies in September 2026?
3 changes
In September 2026, BCG overtook McKinsey & Company to rank 2nd among management consultancies in New Zealand, with 20.4% of the searches.
In September 2026, MartinJenkins overtook Deloitte to rank 4th among management consultancies in New Zealand, with 10.3% of the searches.
In September 2026, Deloitte lost share of searches among management consultancies in New Zealand, from 10.6% to 9.8%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using BCG’s and Deloitte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among management consultancies
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