Crowe vs Deloitte:Which is more popular by branded search in New Zealand?
In August 2026, Deloitte had more branded searches than Crowe among accounting and advisory firms in New Zealand. Deloitte was estimated to have 8.3K branded searches compared to Crowe’s 50, and held a 26.5% Share of Search versus Crowe’s 0.16%.
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Which is more popular in search, Crowe or Deloitte?
Compare accounting, audit, tax, and business advisory firms serving New Zealand organisations, using New Zealand-qualified branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Deloitte, Crowe. The figures are in the table below the chart.
View monthly share of search table
| Month | Deloitte | KPMG | PwC | BDO | Baker Tilly Staples Rodway | Grant Thornton | EY | Moore Markhams | RSM | Crowe |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 22.7% | 17.7% | 11.1% | 7.5% | 5.6% | 4.7% | 2.2% | 3% | 0.3% |
| Nov 2025 | 24% | 22.5% | 17.2% | 11.2% | 7.3% | 7.4% | 5.2% | 1.7% | 3.3% | 0.26% |
| Dec 2025 | 26.2% | 20.1% | 16.5% | 12% | 8.2% | 6% | 5.1% | 2.3% | 3.2% | 0.27% |
| Jan 2026 | 27.3% | 19.4% | 17.2% | 11% | 7.6% | 7.1% | 5.2% | 2.2% | 2.8% | 0.24% |
| Feb 2026 | 26% | 22.3% | 16.5% | 10.8% | 6.8% | 6.7% | 5.4% | 2.4% | 2.9% | 0.22% |
| Mar 2026 | 25.5% | 21.6% | 16% | 11.1% | 7.5% | 5.5% | 7.5% | 1.9% | 3% | 0.37% |
| Apr 2026 | 25.6% | 24.9% | 14.6% | 10.8% | 8.1% | 5.1% | 5.7% | 1.9% | 3.1% | 0.21% |
| May 2026 | 26.9% | 22% | 14.6% | 11.8% | 8% | 6% | 5.8% | 2.2% | 2.6% | 0.17% |
| Jun 2026 | 26.5% | 22.9% | 14.2% | 11% | 8.4% | 5.9% | 5.7% | 2.2% | 3% | 0.2% |
| Jul 2026 | 27.8% | 19.1% | 14.7% | 11.2% | 9.3% | 7.3% | 5.7% | 2.3% | 2.4% | 0.17% |
| Aug 2026 | 26.5% | 20.9% | 18.6% | 11.2% | 7.7% | 6.7% | 5.1% | 1.8% | 1.4% | 0.16% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Crowe and Deloitte comparison changed over the last 12 months?
3 findings
- Deloitte was ahead of Crowe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crowe’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 0.3% to 0.16%, and its estimated monthly branded searches moved from 90 to 50.
- Across the 11 months ending August 2026, Deloitte’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 25.3% to 26.5%, and its estimated monthly branded searches moved from 7.5K to 8.3K.
How did search popularity change for New Zealand accounting and advisory firms in August 2026?
2 changes
In August 2026, Deloitte lost estimated Share of Search among accounting and advisory firms in New Zealand, from 27.8% to 26.5%.
Estimated monthly branded searches for Crowe in New Zealand fell 44.4% over 11 measured months, from 90 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Crowe’s and Deloitte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crowe
4 branded search terms
- Crowe Auckland
- crowe horwath nz
- Crowe New Zealand
- Crowe NZ
Deloitte
11 branded search terms
- Deloitte Auckland
- deloitte auckland new zealand
- deloitte chch
- Deloitte Christchurch
- Deloitte Dunedin
- Deloitte Hamilton
- deloitte near me
- Deloitte New Zealand
- Deloitte NZ
- Deloitte Tauranga
- Deloitte Wellington
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