Balance CA vs BDO:Which is more popular by branded search in New Zealand?
In August 2026, BDO had more branded searches than Balance CA among new plymouth accounting firms in New Zealand. BDO was estimated to have 3.7K branded searches compared to Balance CA’s 90, and held a 91.2% Share of Search versus Balance CA’s 2.2%.
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Which is more popular in search, Balance CA or BDO?
Compare New Plymouth accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BDO, Balance CA. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Schurr Ireland | Balance CA | Mondo Advisory | KDG Accounting |
|---|---|---|---|---|---|
| Oct 2025 | 91.6% | 4.7% | 1.8% | 1.3% | 0.52% |
| Nov 2025 | 93.6% | 3.8% | 1% | 1.3% | 0.26% |
| Dec 2025 | 92.7% | 4.2% | 1.6% | 1.3% | 0.32% |
| Jan 2026 | 92.3% | 3.9% | 1.6% | 1.6% | 0.64% |
| Feb 2026 | 92.2% | 4.5% | 1.8% | 1.3% | 0.25% |
| Mar 2026 | 93.7% | 2.9% | 1.7% | 1.3% | 0.37% |
| Apr 2026 | 91.4% | 4.2% | 1.4% | 1.9% | 1.1% |
| May 2026 | 93.1% | 3.8% | 1.3% | 1.3% | 0.51% |
| Jun 2026 | 90.7% | 4.7% | 1.8% | 1.8% | 1% |
| Jul 2026 | 93% | 3.2% | 1.9% | 1.3% | 0.54% |
| Aug 2026 | 91.2% | 4.4% | 2.2% | 1.7% | 0.49% |
| Sep 2026 | — | — | — | — | — |
How has the Balance CA and BDO comparison changed over the last 12 months?
3 findings
- BDO was ahead of Balance CA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Balance CA’s estimated Share of Search among new plymouth accounting firms in New Zealand moved from 1.8% to 2.2%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among new plymouth accounting firms in New Zealand moved from 91.6% to 91.2%, and its estimated monthly branded searches moved from 3.5K to 3.7K.
How did search popularity change for New Zealand new plymouth accounting firms in August 2026?
2 changes
In August 2026, BDO lost estimated Share of Search among new plymouth accounting firms in New Zealand, from 93% to 91.2%.
Balance CA’s estimated Share of Search among new plymouth accounting firms in New Zealand has gained ground for 3 months in a row, from 1.3% to 2.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Balance CA’s and BDO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Balance CA
2 branded search terms
- balance ca
- balanceca
BDO
15 branded search terms
- bdo accountants
- BDO Auckland
- bdo chartered accountants
- BDO Christchurch
- BDO Hamilton
- bdo napier
- bdo near me
- bdo new plymouth
- BDO New Zealand
- BDO Northland
- BDO NZ
- bdo palmerston north
- BDO Tauranga
- BDO Wellington
- bdo.nz
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