Brandwave

BDO vs MAQ Chartered Accountants:Which is more popular?

In September 2026, BDO had more branded searches than MAQ Chartered Accountants among whangarei accounting firms in New Zealand. BDO had about 30 branded searches, while MAQ Chartered Accountants had 20. BDO made up 8.8% of all whangarei accounting firm searches we track, and MAQ Chartered Accountants accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about whangarei accounting firms, MAQ Chartered Accountants appeared in three of the four answers and BDO in none.

Among whangarei accounting firms in New Zealand in September 2026

Who do people search for more?

BDO, about 50% more searches than MAQ Chartered Accountants

BDO 30 searchesMAQ Chartered Accountants 20 searches

Who does AI mention more?

MAQ Chartered Accountants, mentioned in 3 of 4 answers, BDO in 0

MAQ Chartered Accountants in 3 of 4BDO in 0 of 4

Who does AI recommend more?

MAQ Chartered Accountants, the only one of the two named

MAQ Chartered Accountants first in 3BDO never named

Follow BDO vs MAQ Chartered Accountants and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top whangarei accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, MAQ Chartered Accountants was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. BDO did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Villa Chartered Accountants & Business Advisors1st
  2. YHPJ2nd
  3. Bennett & Associates3rd
  4. Sudburys +MORE4th
  5. Northland Chartered Accountants5th
  6. Ean Brown Partners6th
  7. MAQ Chartered Accountants7th
  8. Russell Turner8th
  9. BDO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Villa Chartered Accountants & Business Advisors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • YHPJ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAQ Chartered Accountants3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Northland Chartered Accountants3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ean Brown Partners2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bennett & Associates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sudburys +MORE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Turner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BDO or MAQ Chartered Accountants more popular in search?

This chart shows how often people search Google for BDO and MAQ Chartered Accountants by name. Each line represents a brand's share of searches for all nine whangarei accounting firms we track, month by month, from searches in New Zealand.

BDO and MAQ Chartered Accountants among whangarei accounting firms in New Zealand, by month

Share of searches by month for BDO, MAQ Chartered Accountants. The figures are in the table below the chart.

View monthly share of searches table
MonthYHPJRussell TurnerVilla Chartered Accountants & Business AdvisorsBDOEan Brown PartnersBennett & AssociatesMAQ Chartered AccountantsNorthland Chartered AccountantsSudburys +MORE
Oct 202534.4%25%12.5%9.4%3.1%6.3%6.3%3.1%0%
Nov 202530%25%20%7.5%2.5%5%7.5%2.5%0%
Dec 202526.5%23.5%11.8%14.7%5.9%11.8%2.9%2.9%0%
Jan 202626.5%23.5%11.8%14.7%11.8%5.9%2.9%2.9%0%
Feb 202638.9%19.4%13.9%11.1%5.6%5.6%2.8%2.8%0%
Mar 202635%20%12.5%7.5%12.5%5%5%2.5%0%
Apr 202626.5%26.5%20.6%8.8%5.9%2.9%5.9%2.9%0%
May 202634.3%20%11.4%14.3%2.9%5.7%5.7%5.7%0%
Jun 202623.7%23.7%13.2%7.9%2.6%7.9%5.3%7.9%7.9%
Jul 202629.4%26.5%8.8%11.8%2.9%2.9%2.9%2.9%11.8%
Aug 202629.4%23.5%14.7%11.8%8.8%2.9%2.9%2.9%2.9%
Sep 202632.4%17.6%14.7%8.8%8.8%5.9%5.9%2.9%2.9%

How has the BDO and MAQ Chartered Accountants comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand whangarei accounting firms in September 2026?

2 changes

  1. In September 2026, MAQ Chartered Accountants gained share of searches among whangarei accounting firms in New Zealand, from 2.9% to 5.9%.

  2. In September 2026, BDO lost share of searches among whangarei accounting firms in New Zealand, from 11.8% to 8.8%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BDO’s and MAQ Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BDO

4 branded search terms

  • bdo accountants
  • bdo chartered accountants
  • BDO New Zealand
  • BDO Northland

MAQ Chartered Accountants

1 branded search term

  • maq chartered accountants

How the Brand Demand Index is measured

Other head-to-heads among whangarei accounting firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free