Brandwave

BDO vs Northland Chartered Accountants:Which is more popular?

In September 2026, BDO had more branded searches than Northland Chartered Accountants among whangarei accounting firms in New Zealand. BDO had about 30 branded searches, while Northland Chartered Accountants had 10. BDO made up 8.8% of all whangarei accounting firm searches we track, and Northland Chartered Accountants accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about whangarei accounting firms, Northland Chartered Accountants appeared in three of the four answers and BDO in none.

Among whangarei accounting firms in New Zealand in September 2026

Who do people search for more?

BDO, about 3 searches for every 1 for Northland Chartered Accountants

BDO 30 searchesNorthland Chartered Accountants 10 searches

Who does AI mention more?

Northland Chartered Accountants, mentioned in 3 of 4 answers, BDO in 0

Northland Chartered Accountants in 3 of 4BDO in 0 of 4

Who does AI recommend more?

Northland Chartered Accountants, the only one of the two named

Northland Chartered Accountants first in 2BDO never named

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Top whangarei accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Northland Chartered Accountants was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. BDO did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Villa Chartered Accountants & Business Advisors1st
  2. YHPJ2nd
  3. Bennett & Associates3rd
  4. Sudburys +MORE4th
  5. Northland Chartered Accountants5th
  6. Ean Brown Partners6th
  7. MAQ Chartered Accountants7th
  8. Russell Turner8th
  9. BDO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Villa Chartered Accountants & Business Advisors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • YHPJ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAQ Chartered Accountants3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Northland Chartered Accountants3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ean Brown Partners2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bennett & Associates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sudburys +MORE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Turner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BDO or Northland Chartered Accountants more popular in search?

This chart shows how often people search Google for BDO and Northland Chartered Accountants by name. Each line represents a brand's share of searches for all nine whangarei accounting firms we track, month by month, from searches in New Zealand.

BDO and Northland Chartered Accountants among whangarei accounting firms in New Zealand, by month

Share of searches by month for BDO, Northland Chartered Accountants. The figures are in the table below the chart.

View monthly share of searches table
MonthYHPJRussell TurnerVilla Chartered Accountants & Business AdvisorsBDOEan Brown PartnersBennett & AssociatesMAQ Chartered AccountantsNorthland Chartered AccountantsSudburys +MORE
Oct 202534.4%25%12.5%9.4%3.1%6.3%6.3%3.1%0%
Nov 202530%25%20%7.5%2.5%5%7.5%2.5%0%
Dec 202526.5%23.5%11.8%14.7%5.9%11.8%2.9%2.9%0%
Jan 202626.5%23.5%11.8%14.7%11.8%5.9%2.9%2.9%0%
Feb 202638.9%19.4%13.9%11.1%5.6%5.6%2.8%2.8%0%
Mar 202635%20%12.5%7.5%12.5%5%5%2.5%0%
Apr 202626.5%26.5%20.6%8.8%5.9%2.9%5.9%2.9%0%
May 202634.3%20%11.4%14.3%2.9%5.7%5.7%5.7%0%
Jun 202623.7%23.7%13.2%7.9%2.6%7.9%5.3%7.9%7.9%
Jul 202629.4%26.5%8.8%11.8%2.9%2.9%2.9%2.9%11.8%
Aug 202629.4%23.5%14.7%11.8%8.8%2.9%2.9%2.9%2.9%
Sep 202632.4%17.6%14.7%8.8%8.8%5.9%5.9%2.9%2.9%

How has the BDO and Northland Chartered Accountants comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand whangarei accounting firms in September 2026?

1 change

  1. In September 2026, BDO lost share of searches among whangarei accounting firms in New Zealand, from 11.8% to 8.8%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BDO’s and Northland Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BDO

4 branded search terms

  • bdo accountants
  • bdo chartered accountants
  • BDO New Zealand
  • BDO Northland

Northland Chartered Accountants

1 branded search term

  • northland chartered accountants

How the Brand Demand Index is measured

Other head-to-heads among whangarei accounting firms

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