Nextstep Accountants vs Sidekick:Which is more popular by branded search in New Zealand?
In August 2026, Sidekick had more branded searches than Nextstep Accountants among christchurch accounting firms in New Zealand. Sidekick was estimated to have 340 branded searches compared to Nextstep Accountants’ 40, and held a 10.3% Share of Search versus Nextstep Accountants’ 1.2%.
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Which is more popular in search, Nextstep Accountants or Sidekick?
Compare Christchurch accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sidekick, Nextstep Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | SBA | Sidekick | Rodgers & Co | Nextstep Accountants |
|---|---|---|---|---|
| Oct 2025 | 78.8% | 15% | 5.3% | 0.94% |
| Nov 2025 | 76.8% | 16.4% | 5.8% | 1% |
| Dec 2025 | 78.3% | 12.7% | 7.7% | 1.4% |
| Jan 2026 | 82.3% | 11.4% | 5.7% | 0.67% |
| Feb 2026 | 81.8% | 11.7% | 5.5% | 0.98% |
| Mar 2026 | 82% | 11.1% | 5.6% | 1.3% |
| Apr 2026 | 81.8% | 12.5% | 4.8% | 0.85% |
| May 2026 | 79.9% | 11.8% | 6.2% | 2.1% |
| Jun 2026 | 83.3% | 10.9% | 4.4% | 1.3% |
| Jul 2026 | 82.1% | 11.3% | 5.6% | 1% |
| Aug 2026 | 82.1% | 10.3% | 6.4% | 1.2% |
| Sep 2026 | — | — | — | — |
How has the Nextstep Accountants and Sidekick comparison changed over the last 12 months?
3 findings
- Sidekick was ahead of Nextstep Accountants in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nextstep Accountants’ estimated Share of Search among christchurch accounting firms in New Zealand moved from 0.94% to 1.2%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among christchurch accounting firms in New Zealand moved from 15% to 10.3%, and its estimated monthly branded searches moved from 480 to 340.
How did search popularity change for New Zealand christchurch accounting firms in August 2026?
2 changes
In August 2026, Sidekick lost estimated Share of Search among christchurch accounting firms in New Zealand, from 11.3% to 10.3%.
Estimated monthly branded searches for Nextstep Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nextstep Accountants’ and Sidekick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nextstep Accountants
2 branded search terms
- next step accounting
- nextstep accounting
Sidekick
7 branded search terms
- sidekick accountants
- sidekick accounting
- sidekick ca
- sidekick new zealand
- sidekick queenstown
- sidekick timaru
- sidekickca
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.