How popular isBrophy Knight?
In September 2026, people searched for Brophy Knight by name about 260 times in New Zealand, about the same as the previous year. These searches made up 32.4% of all New Zealand Ashburton accounting firm searches, placing Brophy Knight first out of eight firms. When we asked both ChatGPT and Google AI Overviews about Ashburton accounting firms, Brophy Knight appeared in two of the three answers and was the second most recommended of the eight.
Brophy Knight is the most searched of 8 competitors and the second most recommended in AI answers.
Brophy KnightShare of searches 32.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
CroysShare of searches 18.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Leech & PartnersShare of searches 16.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
KPMGShare of searches 13.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
GabitesShare of searches 8.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
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Top Ashburton accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Brophy Knight was mentioned in two out of three: in two of the three ChatGPT answers. Brophy Knight is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SBA3 of 3Named in 3 of 3 ChatGPT answers- Brophy Knight2 of 3Named in 2 of 3 ChatGPT answers
- Croys2 of 3Named in 2 of 3 ChatGPT answers
- N B Chartered Accountants2 of 3Named in 2 of 3 ChatGPT answers
Lynda Stevenson Chartered Accountants2 of 3Named in 2 of 3 ChatGPT answers- Gabites1 of 3Named in 1 of 3 ChatGPT answers
- Leech & Partners0 of 3Named in 0 of 3 ChatGPT answers
- KPMG0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Ashburton accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Ashburton, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Ashburton, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Ashburton, New Zealand for small business tax help?”
Searched Google, AI Overview
“tax accountant ashburton”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“accountants ashburton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Ashburton accounting firms compete with Brophy Knight?
Share of searches by month for Brophy Knight, Croys, Leech & Partners, KPMG, Gabites, N B Chartered Accountants, Lynda Stevenson Chartered Accountants, SBA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brophy Knight | Croys | Leech & Partners | KPMG | Gabites | N B Chartered Accountants | Lynda Stevenson Chartered Accountants | SBA |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 14.6% | 14.6% | 14.6% | 12.2% | 2.4% | 4.9% | 2.4% |
| Nov 2025 | 38.9% | 11.1% | 11.1% | 13.9% | 11.1% | 5.6% | 5.6% | 2.8% |
| Dec 2025 | 32.4% | 11.8% | 14.7% | 17.6% | 11.8% | 5.9% | 2.9% | 2.9% |
| Jan 2026 | 32.4% | 10.8% | 10.8% | 21.6% | 13.5% | 5.4% | 2.7% | 2.7% |
| Feb 2026 | 40% | 13.3% | 11.1% | 13.3% | 13.3% | 4.4% | 2.2% | 2.2% |
| Mar 2026 | 35.2% | 13% | 9.3% | 18.5% | 13% | 5.6% | 3.7% | 1.9% |
| Apr 2026 | 24.3% | 16.2% | 16.2% | 18.9% | 13.5% | 5.4% | 2.7% | 2.7% |
| May 2026 | 30.6% | 16.7% | 11.1% | 16.7% | 8.3% | 5.6% | 5.6% | 5.6% |
| Jun 2026 | 34.2% | 18.4% | 13.2% | 15.8% | 10.5% | 5.3% | 2.6% | 0% |
| Jul 2026 | 35.5% | 16.1% | 9.7% | 16.1% | 12.9% | 3.2% | 3.2% | 3.2% |
| Aug 2026 | 31.7% | 19.5% | 14.6% | 17.1% | 7.3% | 4.9% | 2.4% | 2.4% |
| Sep 2026 | 32.4% | 18.9% | 16.2% | 13.5% | 8.1% | 5.4% | 2.7% | 2.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.4% | 120 | -7.7% | +0.7 points | |
| 2, held 2nd | 18.9% | 70 | -12.5% | -0.6 points | |
| 3, moved from 4th to 3rd | 16.2% | 60 | 0% | +1.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.5% | 50 | -28.6% | -3.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 8.1% | 30 | 0% | +0.8 points | |
| 6, held 6th | 5.4% | 20 | 0% | +0.5 points | |
| 7, held 7th | 2.7% | 10 | 0% | +0.3 points | |
| 8, held 8th | 2.7% | 10 | 0% | +0.3 points |
32.4%
Held 1st. 120 estimated branded searches, -7.7% vs prior month. Share +0.7 points.
2.
Croys18.9%
Held 2nd. 70 estimated branded searches, -12.5% vs prior month. Share -0.6 points.
16.2%
Moved from 4th to 3rd. 60 estimated branded searches, 0% vs prior month. Share +1.6 points.
4.
KPMG13.5%
Moved from 3rd to 4th. 50 estimated branded searches, -28.6% vs prior month. Share -3.6 points.
5.
Gabites8.1%
Held 5th. 30 estimated branded searches, 0% vs prior month. Share +0.8 points.
Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.5 points.
Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.
8.
SBA2.7%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between Brophy Knight and its closest rivals
Every comparison with Brophy Knight
2 comparisons
How has branded search demand for Brophy Knight changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brophy Knight in New Zealand held steady at 260.
- Across the 12 months ending September 2026, Brophy Knight’s share of searches among Ashburton accounting firms in New Zealand decreased from 34.1% to 32.4%.
- Across the 12 months ending September 2026, Brophy Knight’s share of searches among Ashburton accounting firms in New Zealand peaked at 40% in February 2026 and was lowest at 24.3% in April 2026.
How did search popularity change for New Zealand Ashburton accounting firms in September 2026?
6 changes
In September 2026, Leech & Partners overtook KPMG to rank 3rd among Ashburton accounting firms in New Zealand, with 16.2% of the searches.
In September 2026, Gabites gained share of searches among Ashburton accounting firms in New Zealand, from 7.3% to 8.1%.
In September 2026, Brophy Knight gained share of searches among Ashburton accounting firms in New Zealand, from 31.7% to 32.4%.
In September 2026, N B Chartered Accountants gained share of searches among Ashburton accounting firms in New Zealand, from 4.9% to 5.4%.
In September 2026, KPMG lost share of searches among Ashburton accounting firms in New Zealand, from 17.1% to 13.5%.
In September 2026, Croys lost share of searches among Ashburton accounting firms in New Zealand, from 19.5% to 18.9%.
How are Brophy Knight’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Brophy Knight’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- brophy knight
- brophy knight accountants
- brophy knight ashburton
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