Brandwave

How popular isN B Chartered Accountants?

In September 2026, people searched for N B Chartered Accountants by name about 40 times in New Zealand, a 100% increase from the previous year. These searches made up 5.4% of all New Zealand Ashburton accounting firm searches, placing N B Chartered Accountants sixth out of eight firms. When we asked both ChatGPT and Google AI Overviews about Ashburton accounting firms, N B Chartered Accountants appeared in two of the three answers and was the third most recommended of the eight.

Search and AI answers in September 2026

N B Chartered Accountants is the sixth most searched of 8 competitors and the third most recommended in AI answers.

  1. Brophy KnightShare of searches 32.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. CroysShare of searches 18.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Leech & PartnersShare of searches 16.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. KPMGShare of searches 13.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. N B Chartered AccountantsShare of searches 5.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd

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Top Ashburton accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, N B Chartered Accountants was mentioned in two out of three: in two of the three ChatGPT answers. N B Chartered Accountants is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SBA1st
  2. Brophy Knight2nd
  3. N B Chartered Accountants3rd
  4. Croys4th
  5. Lynda Stevenson Chartered Accountants5th
  6. Gabites6th
  7. Leech & Partners–
  8. KPMG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Ashburton accounting firms compete with N B Chartered Accountants?

N B Chartered Accountants against Ashburton accounting firms in New Zealand, by month

Share of searches by month for Brophy Knight, Croys, Leech & Partners, KPMG, Gabites, N B Chartered Accountants, Lynda Stevenson Chartered Accountants, SBA. The figures are in the table below the chart.

View monthly share of searches table
MonthBrophy KnightCroysLeech & PartnersKPMGGabitesN B Chartered AccountantsLynda Stevenson Chartered AccountantsSBA
Oct 202534.1%14.6%14.6%14.6%12.2%2.4%4.9%2.4%
Nov 202538.9%11.1%11.1%13.9%11.1%5.6%5.6%2.8%
Dec 202532.4%11.8%14.7%17.6%11.8%5.9%2.9%2.9%
Jan 202632.4%10.8%10.8%21.6%13.5%5.4%2.7%2.7%
Feb 202640%13.3%11.1%13.3%13.3%4.4%2.2%2.2%
Mar 202635.2%13%9.3%18.5%13%5.6%3.7%1.9%
Apr 202624.3%16.2%16.2%18.9%13.5%5.4%2.7%2.7%
May 202630.6%16.7%11.1%16.7%8.3%5.6%5.6%5.6%
Jun 202634.2%18.4%13.2%15.8%10.5%5.3%2.6%0%
Jul 202635.5%16.1%9.7%16.1%12.9%3.2%3.2%3.2%
Aug 202631.7%19.5%14.6%17.1%7.3%4.9%2.4%2.4%
Sep 202632.4%18.9%16.2%13.5%8.1%5.4%2.7%2.7%

  1. 1.Brophy Knight

    32.4%

    Held 1st. 120 estimated branded searches, -7.7% vs prior month. Share +0.7 points.

  2. 2.Croys

    18.9%

    Held 2nd. 70 estimated branded searches, -12.5% vs prior month. Share -0.6 points.

  3. 3.Leech & Partners

    16.2%

    Moved from 4th to 3rd. 60 estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.KPMG

    13.5%

    Moved from 3rd to 4th. 50 estimated branded searches, -28.6% vs prior month. Share -3.6 points.

  5. 5.Gabites

    8.1%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.N B Chartered Accountants

    5.4%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Lynda Stevenson Chartered Accountants

    2.7%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.SBA

    2.7%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between N B Chartered Accountants and its closest rivals

How has branded search demand for N B Chartered Accountants changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for N B Chartered Accountants in New Zealand rose from 20 to 40.
  • Across the 12 months ending September 2026, N B Chartered Accountants’ share of searches among Ashburton accounting firms in New Zealand increased from 2.4% to 5.4%.
  • Across the 12 months ending September 2026, N B Chartered Accountants’ share of searches among Ashburton accounting firms in New Zealand peaked at 5.9% in December 2025 and was lowest at 2.4% in October 2025.
  • Across the 12 months ending September 2026, N B Chartered Accountants rose from 7th to 6th among Ashburton accounting firms in New Zealand.

How did search popularity change for New Zealand Ashburton accounting firms in September 2026?

6 changes

  1. In September 2026, Leech & Partners overtook KPMG to rank 3rd among Ashburton accounting firms in New Zealand, with 16.2% of the searches.

  2. In September 2026, Gabites gained share of searches among Ashburton accounting firms in New Zealand, from 7.3% to 8.1%.

  3. In September 2026, Brophy Knight gained share of searches among Ashburton accounting firms in New Zealand, from 31.7% to 32.4%.

  4. In September 2026, N B Chartered Accountants gained share of searches among Ashburton accounting firms in New Zealand, from 4.9% to 5.4%.

  5. In September 2026, KPMG lost share of searches among Ashburton accounting firms in New Zealand, from 17.1% to 13.5%.

  6. In September 2026, Croys lost share of searches among Ashburton accounting firms in New Zealand, from 19.5% to 18.9%.

How are N B Chartered Accountants’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using N B Chartered Accountants’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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