Brandwave

N B Chartered Accountants vs SBA:Which is more popular?

In September 2026, N B Chartered Accountants had more branded searches than SBA among Ashburton accounting firms in New Zealand. N B Chartered Accountants had about 20 branded searches, while SBA had 10. N B Chartered Accountants made up 5.4% of all Ashburton accounting firm searches we track, and SBA accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about Ashburton accounting firms, SBA appeared in all three answers and N B Chartered Accountants in two. SBA was mentioned before N B Chartered Accountants in two out of three answers.

Among Ashburton accounting firms in New Zealand in September 2026

Who do people search for more?

N B Chartered Accountants, about 2 searches for every 1 for SBA

N B Chartered Accountants 20 searchesSBA 10 searches

Who does AI mention more?

SBA, mentioned in every answer we collected

SBA in 3 of 3N B Chartered Accountants in 2 of 3

Who does AI recommend more?

SBA, named ahead of N B Chartered Accountants in 2 of 3 answers

SBA first in 2N B Chartered Accountants first in 1

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Top Ashburton accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, SBA appeared in all three answers. N B Chartered Accountants was mentioned in two out of three: in two of the three ChatGPT answers. SBA was listed before N B Chartered Accountants in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SBA1st
  2. Brophy Knight2nd
  3. N B Chartered Accountants3rd
  4. Croys4th
  5. Lynda Stevenson Chartered Accountants5th
  6. Gabites6th
  7. Leech & Partners–
  8. KPMG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is N B Chartered Accountants or SBA more popular in search?

This chart shows how often people search Google for N B Chartered Accountants and SBA by name. Each line represents a brand's share of searches for all eight Ashburton accounting firms we track, month by month, from searches in New Zealand.

N B Chartered Accountants and SBA among Ashburton accounting firms in New Zealand, by month

Share of searches by month for N B Chartered Accountants, SBA. The figures are in the table below the chart.

View monthly share of searches table
MonthBrophy KnightCroysLeech & PartnersKPMGGabitesN B Chartered AccountantsLynda Stevenson Chartered AccountantsSBA
Oct 202534.1%14.6%14.6%14.6%12.2%2.4%4.9%2.4%
Nov 202538.9%11.1%11.1%13.9%11.1%5.6%5.6%2.8%
Dec 202532.4%11.8%14.7%17.6%11.8%5.9%2.9%2.9%
Jan 202632.4%10.8%10.8%21.6%13.5%5.4%2.7%2.7%
Feb 202640%13.3%11.1%13.3%13.3%4.4%2.2%2.2%
Mar 202635.2%13%9.3%18.5%13%5.6%3.7%1.9%
Apr 202624.3%16.2%16.2%18.9%13.5%5.4%2.7%2.7%
May 202630.6%16.7%11.1%16.7%8.3%5.6%5.6%5.6%
Jun 202634.2%18.4%13.2%15.8%10.5%5.3%2.6%0%
Jul 202635.5%16.1%9.7%16.1%12.9%3.2%3.2%3.2%
Aug 202631.7%19.5%14.6%17.1%7.3%4.9%2.4%2.4%
Sep 202632.4%18.9%16.2%13.5%8.1%5.4%2.7%2.7%

How has the N B Chartered Accountants and SBA comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Ashburton accounting firms in September 2026?

1 change

  1. In September 2026, N B Chartered Accountants gained share of searches among Ashburton accounting firms in New Zealand, from 4.9% to 5.4%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using N B Chartered Accountants’ and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

N B Chartered Accountants

1 branded search term

  • nb chartered accountants

SBA

12 branded search terms

  • sba accounting
  • sba avondale
  • sba ellerslie
  • sba hawera
  • sba lower hutt
  • sba opawa
  • sba panmure
  • sba petone
  • sba pukekohe
  • sba taranaki
  • sba thames
  • sba wanganui

How the Brand Demand Index is measured

Other head-to-heads among Ashburton accounting firms

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