Calibre Partners vs PwC:Which is more popular?
In September 2026, PwC had more branded searches than Calibre Partners among corporate finance and M&A advisers in New Zealand. PwC had about 2,580 branded searches, while Calibre Partners had 260. PwC made up 58.6% of all corporate finance and M&A adviser searches we track, and Calibre Partners accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about corporate finance and M&A advisers, PwC appeared in all five answers and Calibre Partners in two. PwC was mentioned before Calibre Partners in three out of five answers.
Who do people search for more?
PwC, about 10 searches for every 1 for Calibre Partners
Who does AI mention more?
PwC, mentioned in every answer we collected
Who does AI recommend more?
PwC, named ahead of Calibre Partners in 3 of 5 answers
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Top corporate finance and M&A advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PwC appeared in all five answers. Calibre Partners was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. PwC was listed before Calibre Partners in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PwC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cameron Partners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Simmons Corporate Finance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Deloitte3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KPMG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Calibre Partners2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Northington Partners1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarien Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about corporate finance and M&A advisers
5 answers
Asked ChatGPT
“Which corporate finance adviser should I hire in New Zealand?”
Asked ChatGPT
“What are the best corporate finance advisers in New Zealand?”
Asked ChatGPT
“What's the best corporate finance adviser in New Zealand for a business sale?”
Searched Google, AI Overview
“corporate finance advisers nz”
Searched Google, AI Overview
“mergers and acquisitions adviser nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Calibre Partners or PwC more popular in search?
This chart shows how often people search Google for Calibre Partners and PwC by name. Each line represents a brand's share of searches for all eight corporate finance and M&A advisers we track, month by month, from searches in New Zealand.
Share of searches by month for PwC, Calibre Partners. The figures are in the table below the chart.
View monthly share of searches table
| Month | PwC | Deloitte | Cameron Partners | Northington Partners | Calibre Partners | Clarien Partners | KPMG | Simmons Corporate Finance |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 19.8% | 11% | 4.8% | 16.7% | 2% | 2.5% | 0.57% |
| Nov 2025 | 45.1% | 21.4% | 11.6% | 6.2% | 9.5% | 2.7% | 3.3% | 0.3% |
| Dec 2025 | 43.7% | 22.8% | 9.9% | 6.5% | 12.2% | 1.9% | 2.7% | 0.38% |
| Jan 2026 | 47.1% | 22.4% | 10.2% | 5.5% | 10.2% | 1.6% | 2.7% | 0.39% |
| Feb 2026 | 47.8% | 19.5% | 11.5% | 6.2% | 9.4% | 2.1% | 3.2% | 0.29% |
| Mar 2026 | 45.5% | 20.9% | 8.2% | 4.4% | 15.2% | 1.1% | 4.4% | 0.21% |
| Apr 2026 | 44.1% | 19.8% | 11.1% | 5.9% | 13.5% | 1.7% | 3.1% | 0.69% |
| May 2026 | 42.7% | 20.8% | 13.3% | 7.2% | 10.9% | 1.4% | 3.1% | 0.68% |
| Jun 2026 | 41.9% | 21.1% | 13.1% | 5.7% | 10.7% | 2% | 4.7% | 0.67% |
| Jul 2026 | 42.6% | 20.5% | 8.7% | 7% | 13.1% | 3% | 3.7% | 1.3% |
| Aug 2026 | 52% | 19.3% | 7.8% | 7.8% | 6.3% | 2.9% | 3.4% | 0.49% |
| Sep 2026 | 58.6% | 15.5% | 7.3% | 7.3% | 5.9% | 2.5% | 2.5% | 0.45% |
How has the Calibre Partners and PwC comparison changed over the last 12 months?
3 findings
- PwC was ahead of Calibre Partners in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Calibre Partners’ share of searches among corporate finance and M&A advisers in New Zealand moved from 16.7% to 5.9%, and its estimated monthly branded searches moved from 590 to 260.
- Across the 12 months ending September 2026, PwC’s share of searches among corporate finance and M&A advisers in New Zealand moved from 42.5% to 58.6%, and its estimated monthly branded searches moved from 1.5K to 2.6K.
How did search popularity change for New Zealand corporate finance and M&A advisers in September 2026?
2 changes
In September 2026, PwC gained share of searches among corporate finance and M&A advisers in New Zealand, from 52% to 58.6%.
Estimated monthly branded searches for Calibre Partners in New Zealand fell 55.9% over 12 measured months, from 590 to 260 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Calibre Partners’ and PwC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calibre Partners
1 branded search term
- calibre partners
PwC
5 branded search terms
- PwC Canterbury
- PwC Hamilton
- PwC New Zealand
- PwC Tauranga
- PwC Waikato
Other head-to-heads among corporate finance and M&A advisers
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