Foundry56 vs KPMG:Which is more popular by branded search in New Zealand?
In August 2026, KPMG had more branded searches than Foundry56 among timaru accounting firms in New Zealand. KPMG was estimated to have 60 branded searches compared to Foundry56’s 50, and held an 11.5% Share of Search versus Foundry56’s 9.6%.
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Which is more popular in search, Foundry56 or KPMG?
Compare Timaru accounting firms using branded searches made in Timaru. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KPMG, Foundry56. The figures are in the table below the chart.
View monthly share of search table
| Month | Martin Wakefield | Solve Chartered Accountants | Sidekick | KPMG | Foundry56 | Tax Link | Lawson Accounting |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 8.5% | 14.9% | 10.6% | 12.8% | 2.1% | 6.4% |
| Nov 2025 | 46.7% | 13.3% | 15.6% | 4.4% | 11.1% | 4.4% | 4.4% |
| Dec 2025 | 37.5% | 7.5% | 17.5% | 17.5% | 10% | 5% | 5% |
| Jan 2026 | 27.3% | 15.2% | 15.2% | 15.2% | 15.2% | 6.1% | 6.1% |
| Feb 2026 | 47.7% | 9.1% | 13.6% | 9.1% | 11.4% | 4.5% | 4.5% |
| Mar 2026 | 40.4% | 15.4% | 17.3% | 9.6% | 9.6% | 3.8% | 3.8% |
| Apr 2026 | 30.8% | 15.4% | 10.3% | 20.5% | 10.3% | 7.7% | 5.1% |
| May 2026 | 34.1% | 15.9% | 11.4% | 18.2% | 9.1% | 6.8% | 4.5% |
| Jun 2026 | 52.9% | 11.8% | 9.8% | 9.8% | 7.8% | 3.9% | 3.9% |
| Jul 2026 | 50% | 13% | 11.1% | 9.3% | 7.4% | 5.6% | 3.7% |
| Aug 2026 | 40.4% | 15.4% | 13.5% | 11.5% | 9.6% | 5.8% | 3.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Foundry56 and KPMG comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: KPMG took it in December 2025, Foundry56 took it in February 2026, KPMG took it in April 2026.
- Across the 11 months ending August 2026, Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand moved from 12.8% to 9.6%, and its estimated monthly branded searches moved from 60 to 50.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among timaru accounting firms in New Zealand moved from 10.6% to 11.5%, and its estimated monthly branded searches moved from 50 to 60.
How did search popularity change for New Zealand timaru accounting firms in August 2026?
2 changes
In August 2026, KPMG gained estimated Share of Search among timaru accounting firms in New Zealand, from 9.3% to 11.5%.
In August 2026, Foundry56 gained estimated Share of Search among timaru accounting firms in New Zealand, from 7.4% to 9.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Foundry56’s and KPMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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