Baker Tilly Staples Rodway vs Balance CA:Which is more popular?
In September 2026, Baker Tilly Staples Rodway had more branded searches than Balance CA among New Plymouth accounting firms in New Zealand. Baker Tilly Staples Rodway had about 80 branded searches, while Balance CA had 10. Baker Tilly Staples Rodway made up 19.5% of all New Plymouth accounting firm searches we track, and Balance CA accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about New Plymouth accounting firms, Baker Tilly Staples Rodway appeared in three of the four answers and Balance CA in none.
Who do people search for more?
Baker Tilly Staples Rodway, about 8 searches for every 1 for Balance CA
Who does AI mention more?
Baker Tilly Staples Rodway, mentioned in 3 of 4 answers, Balance CA in 0
Who does AI recommend more?
Baker Tilly Staples Rodway, the only one of the two named
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Top New Plymouth accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Baker Tilly Staples Rodway was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Balance CA did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Schurr & Ireland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
SBA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Baker Tilly Staples Rodway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mondo Advisory3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- More CA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BDO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Balance CA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KDG Accounting0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about New Plymouth accounting firms
4 answers
Asked ChatGPT
“Which accounting firm should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in New Plymouth, New Zealand for a small business?”
Searched Google, AI Overview
“new plymouth accountants”
Searched Google, AI Overview
“accounting firm new plymouth”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Baker Tilly Staples Rodway or Balance CA more popular in search?
This chart shows how often people search Google for Baker Tilly Staples Rodway and Balance CA by name. Each line represents a brand's share of searches for all eight New Plymouth accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Baker Tilly Staples Rodway, Balance CA. The figures are in the table below the chart.
View monthly share of searches table
| Month | BDO | Baker Tilly Staples Rodway | Schurr & Ireland | Mondo Advisory | SBA | Balance CA | KDG Accounting | More CA |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 27% | 24.3% | 8.1% | 2.7% | 2.7% | 2.7% | 2.7% |
| Nov 2025 | 36.1% | 27.8% | 19.4% | 8.3% | 2.8% | 2.8% | 2.8% | 0% |
| Dec 2025 | 39.3% | 25% | 17.9% | 7.1% | 3.6% | 3.6% | 3.6% | 0% |
| Jan 2026 | 41.9% | 19.4% | 16.1% | 9.7% | 6.5% | 3.2% | 3.2% | 0% |
| Feb 2026 | 40.5% | 16.2% | 18.9% | 8.1% | 8.1% | 2.7% | 2.7% | 2.7% |
| Mar 2026 | 31% | 28.6% | 16.7% | 7.1% | 9.5% | 4.8% | 2.4% | 0% |
| Apr 2026 | 36.4% | 27.3% | 11.4% | 9.1% | 4.5% | 2.3% | 9.1% | 0% |
| May 2026 | 33.3% | 30.8% | 12.8% | 7.7% | 10.3% | 2.6% | 2.6% | 0% |
| Jun 2026 | 27.5% | 32.5% | 17.5% | 10% | 5% | 2.5% | 5% | 0% |
| Jul 2026 | 36.7% | 26.7% | 13.3% | 10% | 6.7% | 3.3% | 3.3% | 0% |
| Aug 2026 | 36.1% | 22.2% | 13.9% | 8.3% | 11.1% | 2.8% | 2.8% | 2.8% |
| Sep 2026 | 46.3% | 19.5% | 12.2% | 7.3% | 7.3% | 2.4% | 2.4% | 2.4% |
How has the Baker Tilly Staples Rodway and Balance CA comparison changed over the last 12 months?
3 findings
- Baker Tilly Staples Rodway was ahead of Balance CA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baker Tilly Staples Rodway’s share of searches among New Plymouth accounting firms in New Zealand moved from 27% to 19.5%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 12 months ending September 2026, Balance CA’s share of searches among New Plymouth accounting firms in New Zealand moved from 2.7% to 2.4%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand New Plymouth accounting firms in September 2026?
1 change
In September 2026, Baker Tilly Staples Rodway lost share of searches among New Plymouth accounting firms in New Zealand, from 22.2% to 19.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Baker Tilly Staples Rodway’s and Balance CA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baker Tilly Staples Rodway
2 branded search terms
- baker tilly new plymouth
- staples rodway new plymouth
Balance CA
2 branded search terms
- balance ca
- balanceca
Other head-to-heads among New Plymouth accounting firms
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