KDG Accounting vs SBA:Which is more popular?
In September 2026, SBA had more branded searches than KDG Accounting among New Plymouth accounting firms in New Zealand. SBA had about 30 branded searches, while KDG Accounting had 10. SBA made up 7.3% of all New Plymouth accounting firm searches we track, and KDG Accounting accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about New Plymouth accounting firms, SBA appeared in all four answers and KDG Accounting in none.
Who do people search for more?
SBA, about 3 searches for every 1 for KDG Accounting
Who does AI mention more?
SBA, mentioned in every answer we collected
Who does AI recommend more?
SBA, the only one of the two named
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Top New Plymouth accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, SBA appeared in all four answers. KDG Accounting did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Schurr & Ireland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- SBA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Baker Tilly Staples Rodway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mondo Advisory3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- More CA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BDO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Balance CA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KDG Accounting0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about New Plymouth accounting firms
4 answers
Asked ChatGPT
“Which accounting firm should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in New Plymouth, New Zealand for a small business?”
Searched Google, AI Overview
“new plymouth accountants”
Searched Google, AI Overview
“accounting firm new plymouth”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KDG Accounting or SBA more popular in search?
This chart shows how often people search Google for KDG Accounting and SBA by name. Each line represents a brand's share of searches for all eight New Plymouth accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for SBA, KDG Accounting. The figures are in the table below the chart.
View monthly share of searches table
| Month | BDO | Baker Tilly Staples Rodway | Schurr & Ireland | Mondo Advisory | SBA | Balance CA | KDG Accounting | More CA |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 27% | 24.3% | 8.1% | 2.7% | 2.7% | 2.7% | 2.7% |
| Nov 2025 | 36.1% | 27.8% | 19.4% | 8.3% | 2.8% | 2.8% | 2.8% | 0% |
| Dec 2025 | 39.3% | 25% | 17.9% | 7.1% | 3.6% | 3.6% | 3.6% | 0% |
| Jan 2026 | 41.9% | 19.4% | 16.1% | 9.7% | 6.5% | 3.2% | 3.2% | 0% |
| Feb 2026 | 40.5% | 16.2% | 18.9% | 8.1% | 8.1% | 2.7% | 2.7% | 2.7% |
| Mar 2026 | 31% | 28.6% | 16.7% | 7.1% | 9.5% | 4.8% | 2.4% | 0% |
| Apr 2026 | 36.4% | 27.3% | 11.4% | 9.1% | 4.5% | 2.3% | 9.1% | 0% |
| May 2026 | 33.3% | 30.8% | 12.8% | 7.7% | 10.3% | 2.6% | 2.6% | 0% |
| Jun 2026 | 27.5% | 32.5% | 17.5% | 10% | 5% | 2.5% | 5% | 0% |
| Jul 2026 | 36.7% | 26.7% | 13.3% | 10% | 6.7% | 3.3% | 3.3% | 0% |
| Aug 2026 | 36.1% | 22.2% | 13.9% | 8.3% | 11.1% | 2.8% | 2.8% | 2.8% |
| Sep 2026 | 46.3% | 19.5% | 12.2% | 7.3% | 7.3% | 2.4% | 2.4% | 2.4% |
How has the KDG Accounting and SBA comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: KDG Accounting took it in April 2026, SBA took it in May 2026.
- Across the 12 months ending September 2026, KDG Accounting’s share of searches among New Plymouth accounting firms in New Zealand moved from 2.7% to 2.4%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, SBA’s share of searches among New Plymouth accounting firms in New Zealand moved from 2.7% to 7.3%, and its estimated monthly branded searches moved from 10 to 30.
How did search popularity change for New Zealand New Plymouth accounting firms in September 2026?
2 changes
In September 2026, SBA lost share of searches among New Plymouth accounting firms in New Zealand, from 11.1% to 7.3%.
KDG Accounting’s share of searches among New Plymouth accounting firms in New Zealand has lost ground for 3 months in a row, from 5% to 2.4% in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using KDG Accounting’s and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KDG Accounting
1 branded search term
- kdg accounting
SBA
7 branded search terms
- sba hawera
- sba lower hutt
- sba petone
- sba pukekohe
- sba taranaki
- sba thames
- sba wanganui
Other head-to-heads among New Plymouth accounting firms
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