Brandwave

On All Accounts vs SBA:Which is more popular?

In September 2026, SBA had more branded searches than On All Accounts among Napier accounting firms in New Zealand. SBA had about 30 branded searches, while On All Accounts had 10. SBA made up 9.1% of all Napier accounting firm searches we track, and On All Accounts accounted for 3%. When we asked ChatGPT and Google AI Overviews about Napier accounting firms, SBA appeared in two of the three answers and On All Accounts in none.

Among Napier accounting firms in New Zealand in September 2026

Who do people search for more?

SBA, about 3 searches for every 1 for On All Accounts

SBA 30 searchesOn All Accounts 10 searches

Who does AI mention more?

SBA, mentioned in 2 of 3 answers, On All Accounts in 0

SBA in 2 of 3On All Accounts in 0 of 3

Who does AI recommend more?

SBA, the only one of the two named

SBA first in 2On All Accounts never named

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Top Napier accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, SBA was mentioned in two out of three: in two of the three ChatGPT answers. On All Accounts did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kiwitax1st
  2. Ascend Accounting + Advisory2nd
  3. SBA3rd
  4. BDO4th
  5. Pulse Accountants5th
  6. Oldershaw Accountants6th
  7. numio–
  8. Arco Advisory–
  9. On All Accounts–
  10. Tax Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is On All Accounts or SBA more popular in search?

This chart shows how often people search Google for On All Accounts and SBA by name. Each line represents a brand's share of searches for all ten Napier accounting firms we track, month by month, from searches in New Zealand.

On All Accounts and SBA among Napier accounting firms in New Zealand, by month

Share of searches by month for SBA, On All Accounts. The figures are in the table below the chart.

View monthly share of searches table
MonthOldershaw AccountantsKiwitaxBDOnumioSBAArco AdvisoryAscend Accounting + AdvisoryOn All AccountsPulse AccountantsTax Link
Oct 202534.6%26.9%11.5%0%0%3.8%7.7%0%3.8%11.5%
Nov 202543.3%20%13.3%0%3.3%0%6.7%3.3%3.3%6.7%
Dec 202542.9%28.6%9.5%0%0%4.8%4.8%0%4.8%4.8%
Jan 202641.9%29%16.1%0%0%0%6.5%0%3.2%3.2%
Feb 202636.4%27.3%15.2%3%0%0%9.1%3%3%3%
Mar 202647.1%17.6%14.7%0%0%2.9%5.9%2.9%2.9%5.9%
Apr 202632.3%22.6%19.4%0%0%0%6.5%3.2%6.5%9.7%
May 202625.7%37.1%14.3%0%0%0%5.7%5.7%5.7%5.7%
Jun 202632.5%32.5%12.5%0%2.5%0%7.5%5%2.5%5%
Jul 202624.2%33.3%15.2%0%3%3%6.1%3%3%9.1%
Aug 202629%29%16.1%3.2%0%3.2%6.5%3.2%3.2%6.5%
Sep 202624.2%21.2%15.2%15.2%9.1%3%3%3%3%3%

How has the On All Accounts and SBA comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: SBA took it in September 2026.
  • Across the 12 months ending September 2026, On All Accounts’ share of searches among Napier accounting firms in New Zealand moved from 0% to 3%, and its estimated monthly branded searches moved from 0 to 10.
  • Across the 12 months ending September 2026, SBA’s share of searches among Napier accounting firms in New Zealand moved from 0% to 9.1%, and its estimated monthly branded searches moved from 0 to 30.

How did search popularity change for New Zealand Napier accounting firms in September 2026?

1 change

  1. In September 2026, SBA overtook Ascend Accounting + Advisory and 4 others to rank 5th among Napier accounting firms in New Zealand, with 9.1% of the searches.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using On All Accounts’ and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

On All Accounts

2 branded search terms

  • on all accounts
  • onallaccounts

SBA

7 branded search terms

  • sba hawera
  • sba lower hutt
  • sba petone
  • sba pukekohe
  • sba taranaki
  • sba thames
  • sba wanganui

How the Brand Demand Index is measured

Other head-to-heads among Napier accounting firms

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