Pulse Accountants vs SBA:Which is more popular?
In September 2026, SBA had more branded searches than Pulse Accountants among Napier accounting firms in New Zealand. SBA had about 30 branded searches, while Pulse Accountants had 10. SBA made up 9.1% of all Napier accounting firm searches we track, and Pulse Accountants accounted for 3%. When we asked ChatGPT and Google AI Overviews about Napier accounting firms, SBA appeared in two of the three answers and Pulse Accountants in one. SBA was mentioned before Pulse Accountants in every answer that named either.
Who do people search for more?
SBA, about 3 searches for every 1 for Pulse Accountants
Who does AI mention more?
SBA, mentioned in 2 of 3 answers, Pulse Accountants in 1
Who does AI recommend more?
SBA, named ahead of Pulse Accountants in 2 of 2 answers
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Top Napier accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, SBA was mentioned in two out of three: in two of the three ChatGPT answers. Pulse Accountants was mentioned in one out of three: in one of the three ChatGPT answers. SBA was listed before Pulse Accountants in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kiwitax3 of 3Named in 3 of 3 ChatGPT answers- Ascend Accounting + Advisory3 of 3Named in 3 of 3 ChatGPT answers
BDO2 of 3Named in 2 of 3 ChatGPT answers- SBA2 of 3Named in 2 of 3 ChatGPT answers
Oldershaw Accountants1 of 3Named in 1 of 3 ChatGPT answers
Pulse Accountants1 of 3Named in 1 of 3 ChatGPT answers
numio0 of 3Named in 0 of 3 ChatGPT answers
Arco Advisory0 of 3Named in 0 of 3 ChatGPT answers
On All Accounts0 of 3Named in 0 of 3 ChatGPT answers
Tax Link0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Napier, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Napier, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Napier, New Zealand for a small business?”
Searched Google, AI Overview
“accountant napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“napier accounting firm”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pulse Accountants or SBA more popular in search?
This chart shows how often people search Google for Pulse Accountants and SBA by name. Each line represents a brand's share of searches for all ten Napier accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for SBA, Pulse Accountants. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oldershaw Accountants | Kiwitax | BDO | numio | SBA | Arco Advisory | Ascend Accounting + Advisory | On All Accounts | Pulse Accountants | Tax Link |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 26.9% | 11.5% | 0% | 0% | 3.8% | 7.7% | 0% | 3.8% | 11.5% |
| Nov 2025 | 43.3% | 20% | 13.3% | 0% | 3.3% | 0% | 6.7% | 3.3% | 3.3% | 6.7% |
| Dec 2025 | 42.9% | 28.6% | 9.5% | 0% | 0% | 4.8% | 4.8% | 0% | 4.8% | 4.8% |
| Jan 2026 | 41.9% | 29% | 16.1% | 0% | 0% | 0% | 6.5% | 0% | 3.2% | 3.2% |
| Feb 2026 | 36.4% | 27.3% | 15.2% | 3% | 0% | 0% | 9.1% | 3% | 3% | 3% |
| Mar 2026 | 47.1% | 17.6% | 14.7% | 0% | 0% | 2.9% | 5.9% | 2.9% | 2.9% | 5.9% |
| Apr 2026 | 32.3% | 22.6% | 19.4% | 0% | 0% | 0% | 6.5% | 3.2% | 6.5% | 9.7% |
| May 2026 | 25.7% | 37.1% | 14.3% | 0% | 0% | 0% | 5.7% | 5.7% | 5.7% | 5.7% |
| Jun 2026 | 32.5% | 32.5% | 12.5% | 0% | 2.5% | 0% | 7.5% | 5% | 2.5% | 5% |
| Jul 2026 | 24.2% | 33.3% | 15.2% | 0% | 3% | 3% | 6.1% | 3% | 3% | 9.1% |
| Aug 2026 | 29% | 29% | 16.1% | 3.2% | 0% | 3.2% | 6.5% | 3.2% | 3.2% | 6.5% |
| Sep 2026 | 24.2% | 21.2% | 15.2% | 15.2% | 9.1% | 3% | 3% | 3% | 3% | 3% |
How has the Pulse Accountants and SBA comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: SBA took it in September 2026.
- Across the 12 months ending September 2026, Pulse Accountants’ share of searches among Napier accounting firms in New Zealand moved from 3.8% to 3%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, SBA’s share of searches among Napier accounting firms in New Zealand moved from 0% to 9.1%, and its estimated monthly branded searches moved from 0 to 30.
How did search popularity change for New Zealand Napier accounting firms in September 2026?
1 change
In September 2026, SBA overtook Ascend Accounting + Advisory and 4 others to rank 5th among Napier accounting firms in New Zealand, with 9.1% of the searches.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Pulse Accountants’ and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pulse Accountants
1 branded search term
- pulse accountants
SBA
7 branded search terms
- sba hawera
- sba lower hutt
- sba petone
- sba pukekohe
- sba taranaki
- sba thames
- sba wanganui
Other head-to-heads among Napier accounting firms
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