Brandwave

How popular isWhirlpool in search?

In September 2026, there were an estimated 1.1M branded searches for Whirlpool worldwide which is down 17.7% over the last 12 months. Whirlpool holds 0.17% estimated Share of Search among washing machine brands worldwide and is ranked 12th of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux30.9%
  2. Smeg21.1%
  3. Midea11.3%
  4. Beko9.3%
  5. LG8%
  6. Haier7.6%
  7. Bosch3.4%
  8. +2 more
  9. Westinghouse2.3%
  10. Fisher & Paykel0.56%
  11. Whirlpool0.17%
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Where does Whirlpool compete?

Whirlpool is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Washing machine brands12th of 120.17%Shown below
Double wall oven brands7th of 80.26%Show ranking
Laundry appliance brands1st of 542.6%Show ranking
Front load washer brands5th of 50.38%Show ranking
Range hoods5th of 60.45%Show ranking
Counter depth refrigerator brands5th of 60.56%Show ranking
Induction stove brands4th of 50.57%Show ranking
Deep freezer brands4th of 40.08%Show ranking
Freestanding gas range brands4th of 40.02%Show ranking
Refrigerator double door brands4th of 50.88%Show ranking
Gas stove brands3rd of 41.5%Show ranking
Gas dryer brands3rd of 31.5%Show ranking
Gas water heater brands3rd of 30.26%Show ranking

Which washing machine brands compete with Whirlpool?

Whirlpool against washing machine brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Midea, Beko, LG, Haier, Bosch, Samsung, Miele, Westinghouse, Whirlpool. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegMideaBekoLGHaierBoschSamsungMieleWestinghouseFisher & PaykelWhirlpool
Oct 202529.4%20.5%8.8%10.8%9.2%8.8%3.9%2.9%2.2%2.6%0.65%0.16%
Nov 202537.4%20.3%7.5%9.2%6.6%7.5%2.8%3.1%2.8%2.3%0.55%0.11%
Dec 202528.5%22.8%8.5%10.4%7.4%10.4%3.1%2.9%3.2%2.1%0.51%0.13%
Jan 202628.6%23.3%8.6%10.5%9%8.6%3.1%2.9%2.6%2.1%0.63%0.15%
Feb 202627.4%22.6%8.3%10.1%10.6%8.3%3%3.9%2.5%2.5%0.61%0.15%
Mar 202629.7%19.9%8.9%8.9%11.3%8.9%3.3%3.5%2.7%2.2%0.65%0.13%
Apr 202631.5%18%9.4%9.4%8.2%11.5%3.5%3.2%2.3%2.3%0.57%0.11%
May 202630.8%17.6%11.3%9.2%8%11.3%3.4%3.1%2.3%2.3%0.56%0.14%
Jun 202629.3%14.3%16.1%10.7%7.6%10.7%3.2%2.9%2.2%2.1%0.53%0.13%
Jul 202624.8%18%16.8%11.2%7.9%9.2%3.4%3.6%2.3%2.2%0.55%0.16%
Aug 202629.9%17.9%13.4%9%9.4%7.3%4%3.5%2.7%2.2%0.54%0.16%
Sep 202630.9%21.1%11.3%9.3%8%7.6%3.4%3.1%2.3%2.3%0.56%0.17%

  1. 1.Electrolux

    30.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Smeg

    21.1%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3.2 points.

  3. 3.Midea

    11.3%

    Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -2.1 points.

  4. 4.Beko

    9.3%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.LG

    8%

    Moved from 4th to 5th. 386K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  6. 6.Haier

    7.6%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Bosch

    3.4%

    Held 7th. 165K estimated branded searches, -17.9% vs prior month. Share -0.6 points.

  8. 8.Samsung

    3.1%

    Held 8th. 151K estimated branded searches, -14.2% vs prior month. Share -0.4 points.

  9. 9.Miele

    2.3%

    Held 9th. 111K estimated branded searches, -18.4% vs prior month. Share -0.4 points.

  10. 10.Westinghouse

    2.3%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Fisher & Paykel

    0.56%

    Held 11th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Whirlpool

    0.17%

    Held 12th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Whirlpool and its closest rivals

Every comparison with Whirlpool

How has branded search demand for Whirlpool changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Whirlpool worldwide fell from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among washing machine brands worldwide held steady, from 0.16% to 0.17%.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among washing machine brands worldwide, from 17.9% to 21.1%.

  2. In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 29.9% to 30.9%.

  3. In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 13.4% to 11.3%.

  4. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 9.4% to 8%.

  5. In September 2026, Bosch lost estimated Share of Search among washing machine brands worldwide, from 4% to 3.4%.

  6. In September 2026, Beko rose from 5th to 4th among washing machine brands worldwide.

How is Whirlpool measured?

Brandwave collects information about searches that people make online using Whirlpool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • washing machine whirlpool
  • whirlpool
  • whirlpool deep freezer
  • whirlpool freestanding gas range
  • whirlpool gas water heater
  • whirlpool washer
  • whirlpool washing machine

Do you work for Whirlpool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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