Brandwave

How popular isVagaro in search?

In August 2026, there were an estimated 205K branded searches for Vagaro worldwide which held steady over the last 11 months. Vagaro holds 20.6% estimated Share of Search among spa management software worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fresha31.7%
  2. Booker30.4%
  3. Vagaro20.6%
  4. Mindbody11.1%
  5. Zenoti4.1%
  6. Phorest2.1%
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Which spa management software compete with Vagaro?

Vagaro against spa management software worldwide, by month

Share of Search by month for Fresha, Booker, Vagaro, Mindbody, Zenoti, Phorest. The figures are in the table below the chart.

View monthly share of search table
MonthFreshaBookerVagaroMindbodyZenotiPhorest
Oct 202527.3%31.7%21.5%14.2%3.5%1.9%
Nov 202524.6%34.6%19.4%15.5%3.8%2%
Dec 202524.7%34.8%19.4%15.6%3.8%1.7%
Jan 202626.4%30.7%20.9%16.8%3.4%1.8%
Feb 202628.2%33%18.4%14.8%3.6%1.9%
Mar 202625.4%36%20.1%13.2%3.2%2%
Apr 202625.5%36.2%20.1%13.3%3.3%1.7%
May 202629.5%34.2%19%12.6%3.1%1.6%
Jun 202627.3%31.7%21.5%14.2%3.5%1.9%
Jul 202628%32.5%22.1%11.9%3.6%1.9%
Aug 202631.7%30.4%20.6%11.1%4.1%2.1%
Sep 2026——————

  1. 1.Fresha

    31.7%

    Moved from 2nd to 1st. 314K estimated branded searches, +21.2% vs prior month. Share +3.7 points.

  2. 2.Booker

    30.4%

    Moved from 1st to 2nd. 301K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Vagaro

    20.6%

    Held 3rd. 205K estimated branded searches, +0.28% vs prior month. Share -1.4 points.

  4. 4.Mindbody

    11.1%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Zenoti

    4.1%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  6. 6.Phorest

    2.1%

    Held 6th. 20.9K estimated branded searches, +18.6% vs prior month. Share +0.2 points.

Compare search popularity between Vagaro and its closest rivals

How has branded search demand for Vagaro changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vagaro worldwide held steady at 205K.
  • Across the 11 months ending August 2026, Vagaro’s estimated Share of Search among spa management software worldwide decreased from 21.5% to 20.6%.
  • Across the 11 months ending August 2026, Vagaro’s estimated Share of Search among spa management software worldwide peaked at 22.1% in July 2026 and was lowest at 18.4% in February 2026.

How did search popularity change for spa management software worldwide in August 2026?

  1. In August 2026, Fresha overtook Booker to take the highest estimated Share of Search among spa management software worldwide, at 31.7%.

  2. In August 2026, Zenoti gained estimated Share of Search among spa management software worldwide, from 3.6% to 4.1%.

  3. In August 2026, Booker lost estimated Share of Search among spa management software worldwide, from 32.5% to 30.4%.

  4. In August 2026, Vagaro lost estimated Share of Search among spa management software worldwide, from 22.1% to 20.6%.

  5. In August 2026, Mindbody lost estimated Share of Search among spa management software worldwide, from 11.9% to 11.1%.

  6. Estimated monthly branded searches for Phorest worldwide rose 18.8% over 11 measured months, from 17.6K to 20.9K in August 2026.

Where does Vagaro compete?

Vagaro is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Salon booking platforms3rd of 516.6%Show ranking
Salon booking software3rd of 516.6%Show ranking
Spa management software3rd of 620.6%Shown above

How is Vagaro measured?

Brandwave collects information about searches that people make online using Vagaro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • salon software vagaro
  • vagaro
  • vagaro app
  • vagaro booking software
  • vagaro com
  • vagaro salon booking
  • vagaro software

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How the Brand Demand Index is measured

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