Square Appointments vs Vagaro:Which is searched more?
In September 2026, Vagaro had more branded searches than Square Appointments among salon booking platforms worldwide. Vagaro had about 166,000 branded searches, while Square Appointments had 22,200. Vagaro made up 15.7% of all salon booking platform searches we track, and Square Appointments accounted for 2.1%. These are worldwide searches for English-language branded terms.
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Is Square Appointments or Vagaro more popular in search?
Compare tools for salon appointments, customer records and service business operations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Vagaro, Square Appointments. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | Fresha | Vagaro | GlossGenius | Square Appointments | Phorest | Timely | Boulevard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 23.5% | 18.6% | 1.7% | 2.5% | 1.6% | 0.82% | 0.03% |
| Nov 2025 | 55.4% | 21% | 16.5% | 1.8% | 2.7% | 1.7% | 0.87% | 0.03% |
| Dec 2025 | 56.1% | 21.1% | 16.6% | 1.8% | 2.2% | 1.4% | 0.71% | 0.03% |
| Jan 2026 | 50.6% | 23.1% | 18.3% | 2.4% | 3% | 1.9% | 0.67% | 0.04% |
| Feb 2026 | 53.1% | 24.1% | 15.7% | 2.1% | 2.6% | 1.6% | 0.71% | 0.04% |
| Mar 2026 | 55.5% | 20.8% | 16.4% | 2.2% | 2.7% | 1.7% | 0.61% | 0.05% |
| Apr 2026 | 55.6% | 20.8% | 16.4% | 2.2% | 2.7% | 1.7% | 0.6% | 0.03% |
| May 2026 | 53.3% | 24.4% | 15.8% | 2.1% | 2.1% | 1.6% | 0.57% | 0.03% |
| Jun 2026 | 56.2% | 21.1% | 16.7% | 1.8% | 1.8% | 1.7% | 0.6% | 0.03% |
| Jul 2026 | 56% | 21% | 16.6% | 1.8% | 2.2% | 1.7% | 0.58% | 0.03% |
| Aug 2026 | 53.7% | 24.4% | 15.9% | 1.7% | 2.1% | 1.6% | 0.56% | 0.03% |
| Sep 2026 | 53.1% | 24.4% | 15.7% | 2.1% | 2.1% | 2% | 0.67% | 0.03% |
How has the Square Appointments and Vagaro comparison changed over the last 12 months?
3 findings
- Vagaro was ahead of Square Appointments in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking platforms worldwide moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Vagaro’s share of searches among salon booking platforms worldwide moved from 18.6% to 15.7%, and its estimated monthly branded searches moved from 203K to 166K.
How did search popularity change for salon booking platforms worldwide in September 2026?
2 changes
Vagaro’s share of searches among salon booking platforms worldwide has lost ground for 3 months in a row, from 16.7% to 15.7% in September 2026.
In September 2026, Square Appointments fell from 4th to 5th among salon booking platforms worldwide.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Square Appointments’ and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square Appointments
1 branded search term
- square appointments
Vagaro
6 branded search terms
- salon software vagaro
- vagaro
- vagaro app
- vagaro booking software
- vagaro salon booking
- vagaro software
Other head-to-heads among salon booking platforms
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