Brandwave

How popular isSquare Appointments?

In September 2026, people searched for Square Appointments by name about 22,200 times worldwide, an 18.1% decrease from the previous year. These searches made up 2.1% of all global salon booking platform searches, placing Square Appointments fifth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about salon booking platforms, Square Appointments appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Square Appointments is the fifth most searched of 8 competitors and the third most recommended in AI answers.

  1. BooksyShare of searches 53.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  2. FreshaShare of searches 24.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  3. VagaroShare of searches 15.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. GlossGeniusShare of searches 2.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Square AppointmentsShare of searches 2.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd

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Top salon booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Square Appointments appeared in all four answers. Square Appointments is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GlossGenius1st
  2. Vagaro2nd
  3. Square Appointments3rd
  4. Fresha4th
  5. Boulevard5th
  6. Booksy6th
  7. Phorest–
  8. Timely–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fresha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vagaro4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GlossGenius4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Square Appointments4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Boulevard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Booksy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phorest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Timely0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about salon booking platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which salon booking platforms compete with Square Appointments?

Square Appointments against salon booking platforms worldwide, by month

Share of searches by month for Booksy, Fresha, Vagaro, GlossGenius, Square Appointments. The figures are in the table below the chart.

View monthly share of searches table
MonthBooksyFreshaVagaroGlossGeniusSquare AppointmentsPhorestTimelyBoulevard
Oct 202551.3%23.5%18.6%1.7%2.5%1.6%0.82%0.03%
Nov 202555.4%21%16.5%1.8%2.7%1.7%0.87%0.03%
Dec 202556.1%21.1%16.6%1.8%2.2%1.4%0.71%0.03%
Jan 202650.6%23.1%18.3%2.4%3%1.9%0.67%0.04%
Feb 202653.1%24.1%15.7%2.1%2.6%1.6%0.71%0.04%
Mar 202655.5%20.8%16.4%2.2%2.7%1.7%0.61%0.05%
Apr 202655.6%20.8%16.4%2.2%2.7%1.7%0.6%0.03%
May 202653.3%24.4%15.8%2.1%2.1%1.6%0.57%0.03%
Jun 202656.2%21.1%16.7%1.8%1.8%1.7%0.6%0.03%
Jul 202656%21%16.6%1.8%2.2%1.7%0.58%0.03%
Aug 202653.7%24.4%15.9%1.7%2.1%1.6%0.56%0.03%
Sep 202653.1%24.4%15.7%2.1%2.1%2%0.67%0.03%

  1. 1.Booksy

    53.1%

    Held 1st. 562K estimated branded searches, -17.9% vs prior month. Share -0.6 points.

  2. 2.Fresha

    24.4%

    Held 2nd. 259K estimated branded searches, -17% vs prior month. Share 0 points.

  3. 3.Vagaro

    15.7%

    Held 3rd. 166K estimated branded searches, -18% vs prior month. Share -0.2 points.

  4. 4.GlossGenius

    2.1%

    Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Square Appointments

    2.1%

    Moved from 4th to 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.

  6. 6.Phorest

    2%

    Held 6th. 20.7K estimated branded searches, +0.19% vs prior month. Share +0.3 points.

  7. 7.Timely

    0.67%

    Held 7th. 7.1K estimated branded searches, -0.42% vs prior month. Share +0.1 points.

  8. 8.Boulevard

    0.03%

    Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Square Appointments and its closest rivals

Every comparison with Square Appointments

13 comparisons

How has branded search demand for Square Appointments changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Square Appointments worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking platforms worldwide peaked at 3% in January 2026 and was lowest at 1.8% in June 2026.
  • Across the 12 months ending September 2026, Square Appointments fell from 4th to 5th among salon booking platforms worldwide.

How did search popularity change for salon booking platforms worldwide in September 2026?

6 changes

  1. In September 2026, Booksy lost share of searches among salon booking platforms worldwide, from 53.7% to 53.1%.

  2. Vagaro’s share of searches among salon booking platforms worldwide has lost ground for 3 months in a row, from 16.7% to 15.7% in September 2026.

  3. In September 2026, GlossGenius rose from 5th to 4th among salon booking platforms worldwide.

  4. In September 2026, Square Appointments fell from 4th to 5th among salon booking platforms worldwide.

  5. Estimated monthly branded searches for Phorest worldwide rose 18.9% over 12 measured months, from 17.4K to 20.7K in September 2026.

  6. Estimated monthly branded searches for Timely worldwide fell 21.2% over 12 measured months, from 9K to 7.1K in September 2026.

How are Square Appointments’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Square Appointments’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • square appointments

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How the Brand Demand Index is measured

Where does Square Appointments compete?

Square Appointments is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Appointment booking platforms6th of 71.8%Show ranking
Salon booking platforms5th of 82.1%Shown above
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