Square Appointments vs Timely:Which is searched more?
In September 2026, Square Appointments had more branded searches than Timely among salon booking platforms worldwide. Square Appointments had about 22,200 branded searches, while Timely had 7,080. Square Appointments made up 2.1% of all salon booking platform searches we track, and Timely accounted for 0.67%. These are worldwide searches for English-language branded terms.
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Is Square Appointments or Timely more popular in search?
Compare tools for salon appointments, customer records and service business operations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Square Appointments, Timely. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | Fresha | Vagaro | GlossGenius | Square Appointments | Phorest | Timely | Boulevard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 23.5% | 18.6% | 1.7% | 2.5% | 1.6% | 0.82% | 0.03% |
| Nov 2025 | 55.4% | 21% | 16.5% | 1.8% | 2.7% | 1.7% | 0.87% | 0.03% |
| Dec 2025 | 56.1% | 21.1% | 16.6% | 1.8% | 2.2% | 1.4% | 0.71% | 0.03% |
| Jan 2026 | 50.6% | 23.1% | 18.3% | 2.4% | 3% | 1.9% | 0.67% | 0.04% |
| Feb 2026 | 53.1% | 24.1% | 15.7% | 2.1% | 2.6% | 1.6% | 0.71% | 0.04% |
| Mar 2026 | 55.5% | 20.8% | 16.4% | 2.2% | 2.7% | 1.7% | 0.61% | 0.05% |
| Apr 2026 | 55.6% | 20.8% | 16.4% | 2.2% | 2.7% | 1.7% | 0.6% | 0.03% |
| May 2026 | 53.3% | 24.4% | 15.8% | 2.1% | 2.1% | 1.6% | 0.57% | 0.03% |
| Jun 2026 | 56.2% | 21.1% | 16.7% | 1.8% | 1.8% | 1.7% | 0.6% | 0.03% |
| Jul 2026 | 56% | 21% | 16.6% | 1.8% | 2.2% | 1.7% | 0.58% | 0.03% |
| Aug 2026 | 53.7% | 24.4% | 15.9% | 1.7% | 2.1% | 1.6% | 0.56% | 0.03% |
| Sep 2026 | 53.1% | 24.4% | 15.7% | 2.1% | 2.1% | 2% | 0.67% | 0.03% |
How has the Square Appointments and Timely comparison changed over the last 12 months?
3 findings
- Square Appointments was ahead of Timely in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking platforms worldwide moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Timely’s share of searches among salon booking platforms worldwide moved from 0.82% to 0.67%, and its estimated monthly branded searches moved from 9K to 7.1K.
How did search popularity change for salon booking platforms worldwide in September 2026?
2 changes
In September 2026, Square Appointments fell from 4th to 5th among salon booking platforms worldwide.
Estimated monthly branded searches for Timely worldwide fell 21.2% over 12 measured months, from 9K to 7.1K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Square Appointments’ and Timely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square Appointments
1 branded search term
- square appointments
Timely
4 branded search terms
- gettimely
- timely booking
- timely salon
- timely salon software
Other head-to-heads among salon booking platforms
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