Salon booking platforms:Which brands are most popular in search?
In August 2026, Booksy was the most searched among salon booking platforms worldwide, with an estimated 689K branded searches and 55.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare tools for salon appointments, customer records and service business operations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Booksy, Fresha, Vagaro. The figures are in the table below the chart.
View monthly share of search table
| Month | Booksy | Fresha | Vagaro | Phorest | Timely |
|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 24.6% | 19.4% | 1.7% | 0.86% |
| Nov 2025 | 57.9% | 22% | 17.3% | 1.8% | 0.92% |
| Dec 2025 | 58.4% | 22.1% | 17.3% | 1.5% | 0.75% |
| Jan 2026 | 53.7% | 24.5% | 19.4% | 1.7% | 0.72% |
| Feb 2026 | 55.6% | 25.3% | 16.5% | 1.7% | 0.75% |
| Mar 2026 | 58.3% | 21.9% | 17.3% | 1.8% | 0.64% |
| Apr 2026 | 58.5% | 22% | 17.4% | 1.5% | 0.64% |
| May 2026 | 55.8% | 25.6% | 16.6% | 1.4% | 0.6% |
| Jun 2026 | 58.4% | 22.1% | 17.4% | 1.5% | 0.63% |
| Jul 2026 | 58.4% | 22.1% | 17.4% | 1.5% | 0.62% |
| Aug 2026 | 55.7% | 25.4% | 16.6% | 1.7% | 0.58% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.7% | 689K | +0.32% | -2.7 points | |
| 2, held 2nd | 25.4% | 314K | +21.2% | +3.4 points | |
| 3, held 3rd | 16.6% | 205K | +0.28% | -0.8 points | |
| 4, held 4th | 1.7% | 20.9K | +18.6% | +0.2 points | |
| 5, held 5th | 0.58% | 7.2K | -0.82% | 0 points |
1.
Booksy55.7%
held 1st · 689K estimated branded searches · +0.32% vs prior month · -2.7 points
2.
Fresha25.4%
held 2nd · 314K estimated branded searches · +21.2% vs prior month · +3.4 points
3.
Vagaro16.6%
held 3rd · 205K estimated branded searches · +0.28% vs prior month · -0.8 points
4.
Phorest1.7%
held 4th · 20.9K estimated branded searches · +18.6% vs prior month · +0.2 points
5.
Timely0.58%
held 5th · 7.2K estimated branded searches · -0.82% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among salon booking platforms worldwide?
5 brands
In August 2026, Booksy was the most searched among salon booking platforms worldwide, with an estimated 689K branded searches and 55.7% estimated Share of Search within this set. Fresha is in 2nd place, 30.3 percentage points behind at 25.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Booksy | 53.4% → 55.7% | 58.5%Apr 2026 | 53.4%Oct 2025 | 1st |
| Fresha | 24.6% → 25.4% | 25.6%May 2026 | 21.9%Mar 2026 | 2nd |
| Vagaro | 19.4% → 16.6% | 19.4%Oct 2025 | 16.5%Feb 2026 | 3rd |
| Phorest | 1.7% | 1.8%Nov 2025 | 1.4%May 2026 | 4th |
| Timely | 0.86% → 0.58% | 0.92%Nov 2025 | 0.58%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Booksy’s estimated Share of Search among salon booking platforms worldwide increased from 53.4% to 55.7%.
- Across the 11 months ending August 2026, Fresha’s estimated Share of Search among salon booking platforms worldwide increased from 24.6% to 25.4%.
- Across the 11 months ending August 2026, Vagaro’s estimated Share of Search among salon booking platforms worldwide decreased from 19.4% to 16.6%.
- Across the 11 months ending August 2026, Booksy’s estimated Share of Search among salon booking platforms worldwide peaked at 58.5% in April 2026 and was lowest at 53.4% in October 2025.
- Across the 11 months ending August 2026, Fresha’s estimated Share of Search among salon booking platforms worldwide peaked at 25.6% in May 2026 and was lowest at 21.9% in March 2026.
- Across the 11 months ending August 2026, Vagaro’s estimated Share of Search among salon booking platforms worldwide peaked at 19.4% in October 2025 and was lowest at 16.5% in February 2026.
- Across the 11 months ending August 2026, Phorest and Timely held steady: their estimated Share of Search among salon booking platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for salon booking platforms worldwide in August 2026?
5 changes
In August 2026, Fresha gained estimated Share of Search among salon booking platforms worldwide, from 22.1% to 25.4%.
In August 2026, Booksy lost estimated Share of Search among salon booking platforms worldwide, from 58.4% to 55.7%.
In August 2026, Vagaro lost estimated Share of Search among salon booking platforms worldwide, from 17.4% to 16.6%.
Estimated monthly branded searches for Phorest worldwide rose 18.8% over 11 measured months, from 17.6K to 20.9K in August 2026.
Estimated monthly branded searches for Timely worldwide fell 20.5% over 11 measured months, from 9.1K to 7.2K in August 2026.
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