Brandwave

How popular isBoulevard?

In September 2026, people searched for Boulevard by name about 730 times worldwide, a 24.7% decrease from the previous year. These searches made up 0.03% of all global salon booking platform searches, placing Boulevard eighth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about salon booking platforms, Boulevard appeared in three of the four answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Boulevard is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. BooksyShare of searches 53.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  2. FreshaShare of searches 24.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  3. VagaroShare of searches 15.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. GlossGeniusShare of searches 2.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. BoulevardShare of searches 0.03%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

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Top salon booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Boulevard was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Boulevard is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GlossGenius1st
  2. Vagaro2nd
  3. Square Appointments3rd
  4. Fresha4th
  5. Boulevard5th
  6. Booksy6th
  7. Phorest–
  8. Timely–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fresha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vagaro4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GlossGenius4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Square Appointments4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Boulevard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Booksy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phorest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Timely0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about salon booking platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which salon booking platforms compete with Boulevard?

Boulevard against salon booking platforms worldwide, by month

Share of searches by month for Booksy, Fresha, Vagaro, GlossGenius, Square Appointments, Boulevard. The figures are in the table below the chart.

View monthly share of searches table
MonthBooksyFreshaVagaroGlossGeniusSquare AppointmentsPhorestTimelyBoulevard
Oct 202551.3%23.5%18.6%1.7%2.5%1.6%0.82%0.03%
Nov 202555.4%21%16.5%1.8%2.7%1.7%0.87%0.03%
Dec 202556.1%21.1%16.6%1.8%2.2%1.4%0.71%0.03%
Jan 202650.6%23.1%18.3%2.4%3%1.9%0.67%0.04%
Feb 202653.1%24.1%15.7%2.1%2.6%1.6%0.71%0.04%
Mar 202655.5%20.8%16.4%2.2%2.7%1.7%0.61%0.05%
Apr 202655.6%20.8%16.4%2.2%2.7%1.7%0.6%0.03%
May 202653.3%24.4%15.8%2.1%2.1%1.6%0.57%0.03%
Jun 202656.2%21.1%16.7%1.8%1.8%1.7%0.6%0.03%
Jul 202656%21%16.6%1.8%2.2%1.7%0.58%0.03%
Aug 202653.7%24.4%15.9%1.7%2.1%1.6%0.56%0.03%
Sep 202653.1%24.4%15.7%2.1%2.1%2%0.67%0.03%

  1. 1.Booksy

    53.1%

    Held 1st. 562K estimated branded searches, -17.9% vs prior month. Share -0.6 points.

  2. 2.Fresha

    24.4%

    Held 2nd. 259K estimated branded searches, -17% vs prior month. Share 0 points.

  3. 3.Vagaro

    15.7%

    Held 3rd. 166K estimated branded searches, -18% vs prior month. Share -0.2 points.

  4. 4.GlossGenius

    2.1%

    Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Square Appointments

    2.1%

    Moved from 4th to 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.

  6. 6.Phorest

    2%

    Held 6th. 20.7K estimated branded searches, +0.19% vs prior month. Share +0.3 points.

  7. 7.Timely

    0.67%

    Held 7th. 7.1K estimated branded searches, -0.42% vs prior month. Share +0.1 points.

  8. 8.Boulevard

    0.03%

    Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Boulevard and its closest rivals

Every comparison with Boulevard

16 comparisons

How has branded search demand for Boulevard changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Boulevard worldwide fell from 970 to 730.
  • Across the 12 months ending September 2026, Boulevard’s share of searches among salon booking platforms worldwide held steady at 0.03%.

How did search popularity change for salon booking platforms worldwide in September 2026?

6 changes

  1. In September 2026, Booksy lost share of searches among salon booking platforms worldwide, from 53.7% to 53.1%.

  2. Vagaro’s share of searches among salon booking platforms worldwide has lost ground for 3 months in a row, from 16.7% to 15.7% in September 2026.

  3. In September 2026, GlossGenius rose from 5th to 4th among salon booking platforms worldwide.

  4. In September 2026, Square Appointments fell from 4th to 5th among salon booking platforms worldwide.

  5. Estimated monthly branded searches for Phorest worldwide rose 18.9% over 12 measured months, from 17.4K to 20.7K in September 2026.

  6. Estimated monthly branded searches for Timely worldwide fell 21.2% over 12 measured months, from 9K to 7.1K in September 2026.

How are Boulevard’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Boulevard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • boulevard med spa
  • boulevard salon software
  • joinblvd

Do you work for Boulevard? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Boulevard compete?

Boulevard is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Salon booking platforms8th of 80.03%Shown above
Spa management software8th of 80.04%Show ranking
Salon and clinic booking software10th of 100.05%Show ranking
Med spa software7th of 70.52%Show ranking
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