Boulevard vs Mindbody:Which is more popular?
In September 2026, Mindbody had more branded searches than Boulevard among spa management software worldwide. Mindbody had about 110,000 branded searches, while Boulevard had 320. Mindbody made up 12.2% of all spa management software searches we track, and Boulevard accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about spa management software, Boulevard and Mindbody each appeared in four of the five answers. Boulevard was mentioned before Mindbody in three out of five answers.
Who do people search for more?
Mindbody, about 344 searches for every 1 for Boulevard
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Boulevard, named ahead of Mindbody in 3 of 5 answers
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Top spa management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boulevard was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Mindbody was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Boulevard was listed before Mindbody in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vagaro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Mangomint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mindbody4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zenoti4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Boulevard4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fresha2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Booker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phorest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spa management software
5 answers
Asked ChatGPT
“Which spa management software should I use?”
Asked ChatGPT
“What are the best spa management software tools?”
Asked ChatGPT
“What's the best spa management software for a spa business?”
Searched Google, AI Overview
“spa management software”
Searched Google, AI Overview
“spa booking software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Boulevard or Mindbody more popular in search?
This chart shows how often people search Google for Boulevard and Mindbody by name. Each line represents a brand's share of searches for all eight spa management software we track, month by month, from English-language searches worldwide.
Share of searches by month for Mindbody, Boulevard. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booker | Fresha | Vagaro | Mindbody | Zenoti | Phorest | Mangomint | Boulevard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 26.8% | 21% | 14.1% | 3.5% | 1.6% | 1.5% | 0.03% |
| Nov 2025 | 34.4% | 24.1% | 18.9% | 15.4% | 3.8% | 1.7% | 1.7% | 0.04% |
| Dec 2025 | 34.5% | 24.2% | 18.9% | 15.5% | 3.8% | 1.4% | 1.7% | 0.04% |
| Jan 2026 | 30.3% | 25.8% | 20.2% | 16.6% | 3.3% | 1.8% | 1.8% | 0.04% |
| Feb 2026 | 32.7% | 27.6% | 17.9% | 14.6% | 3.6% | 1.6% | 2% | 0.04% |
| Mar 2026 | 35.7% | 24.8% | 19.5% | 13.1% | 3.2% | 1.8% | 1.8% | 0.06% |
| Apr 2026 | 35.7% | 24.8% | 19.5% | 13.1% | 3.2% | 1.8% | 1.8% | 0.04% |
| May 2026 | 34% | 28.9% | 18.5% | 12.5% | 3.1% | 1.7% | 1.4% | 0.04% |
| Jun 2026 | 31.3% | 26.6% | 20.9% | 14% | 3.4% | 1.9% | 1.9% | 0.04% |
| Jul 2026 | 32.1% | 27.3% | 21.4% | 11.7% | 3.5% | 1.9% | 1.9% | 0.04% |
| Aug 2026 | 30.1% | 31.1% | 20.1% | 11% | 4% | 1.8% | 1.8% | 0.03% |
| Sep 2026 | 33.3% | 28.6% | 18.3% | 12.2% | 3.7% | 2% | 2% | 0.04% |
How has the Boulevard and Mindbody comparison changed over the last 12 months?
3 findings
- Mindbody was ahead of Boulevard in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boulevard’s share of searches among spa management software worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, Mindbody’s share of searches among spa management software worldwide moved from 14.1% to 12.2%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for spa management software worldwide in September 2026?
1 change
In September 2026, Mindbody gained share of searches among spa management software worldwide, from 11% to 12.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boulevard’s and Mindbody’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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