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Spa management software:Which brands are most popular in search?

In August 2026, Fresha was the most searched among spa management software worldwide, with an estimated 314K branded searches and 31.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fresha31.7%
  2. Booker30.4%
  3. Vagaro20.6%
  4. Mindbody11.1%
  5. Zenoti4.1%
  6. Phorest2.1%

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Share of SearchLeaderboard

Compare the spa management software companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among spa management software worldwide, by month

Share of Search by month for Fresha, Booker, Vagaro, Mindbody, Zenoti, Phorest. The figures are in the table below the chart.

View monthly share of search table
MonthFreshaBookerVagaroMindbodyZenotiPhorest
Oct 202527.3%31.7%21.5%14.2%3.5%1.9%
Nov 202524.6%34.6%19.4%15.5%3.8%2%
Dec 202524.7%34.8%19.4%15.6%3.8%1.7%
Jan 202626.4%30.7%20.9%16.8%3.4%1.8%
Feb 202628.2%33%18.4%14.8%3.6%1.9%
Mar 202625.4%36%20.1%13.2%3.2%2%
Apr 202625.5%36.2%20.1%13.3%3.3%1.7%
May 202629.5%34.2%19%12.6%3.1%1.6%
Jun 202627.3%31.7%21.5%14.2%3.5%1.9%
Jul 202628%32.5%22.1%11.9%3.6%1.9%
Aug 202631.7%30.4%20.6%11.1%4.1%2.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Fresha

    31.7%

    Moved from 2nd to 1st. 314K estimated branded searches, +21.2% vs prior month. Share +3.7 points.

  2. 2.Booker

    30.4%

    Moved from 1st to 2nd. 301K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Vagaro

    20.6%

    Held 3rd. 205K estimated branded searches, +0.28% vs prior month. Share -1.4 points.

  4. 4.Mindbody

    11.1%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Zenoti

    4.1%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  6. 6.Phorest

    2.1%

    Held 6th. 20.9K estimated branded searches, +18.6% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among spa management software worldwide?

In August 2026, Fresha was the most searched among spa management software worldwide, with an estimated 314K branded searches and 31.7% estimated Share of Search within this set. Booker is in 2nd place, 1.3 percentage points behind at 30.4% Share of Search.

Global spa management software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fresha27.3% → 31.7%31.7%Aug 202624.6%Nov 20252nd → 1st
Booker31.7% → 30.4%36.2%Apr 202630.4%Aug 20261st → 2nd
Vagaro21.5% → 20.6%22.1%Jul 202618.4%Feb 20263rd
Mindbody14.2% → 11.1%16.8%Jan 202611.1%Aug 20264th
Zenoti3.5% → 4.1%4.1%Aug 20263.1%May 20265th
Phorest1.9% → 2.1%2.1%Aug 20261.6%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fresha’s estimated Share of Search among spa management software worldwide increased from 27.3% to 31.7%.
  • Across the 11 months ending August 2026, Booker’s estimated Share of Search among spa management software worldwide decreased from 31.7% to 30.4%.
  • Across the 11 months ending August 2026, Vagaro’s estimated Share of Search among spa management software worldwide decreased from 21.5% to 20.6%.
  • Across the 11 months ending August 2026, Mindbody’s estimated Share of Search among spa management software worldwide decreased from 14.2% to 11.1%.
  • Across the 11 months ending August 2026, Zenoti’s estimated Share of Search among spa management software worldwide increased from 3.5% to 4.1%.
  • Across the 11 months ending August 2026, Fresha’s estimated Share of Search among spa management software worldwide peaked at 31.7% in August 2026 and was lowest at 24.6% in November 2025.
  • Across the 11 months ending August 2026, Booker’s estimated Share of Search among spa management software worldwide peaked at 36.2% in April 2026 and was lowest at 30.4% in August 2026.
  • Across the 11 months ending August 2026, Vagaro’s estimated Share of Search among spa management software worldwide peaked at 22.1% in July 2026 and was lowest at 18.4% in February 2026.
  • Across the 11 months ending August 2026, Mindbody’s estimated Share of Search among spa management software worldwide peaked at 16.8% in January 2026 and was lowest at 11.1% in August 2026.
  • Across the 11 months ending August 2026, Zenoti’s estimated Share of Search among spa management software worldwide peaked at 4.1% in August 2026 and was lowest at 3.1% in May 2026.
  • Across the 11 months ending August 2026, Fresha rose from 2nd to 1st among spa management software worldwide.
  • Across the 11 months ending August 2026, Booker fell from 1st to 2nd among spa management software worldwide.
  • Across the 11 months ending August 2026, Phorest held steady: its estimated Share of Search among spa management software worldwide moved less than 0.5 percentage points.

How did search popularity change for spa management software worldwide in August 2026?

  1. In August 2026, Fresha overtook Booker to take the highest estimated Share of Search among spa management software worldwide, at 31.7%.

  2. In August 2026, Zenoti gained estimated Share of Search among spa management software worldwide, from 3.6% to 4.1%.

  3. In August 2026, Booker lost estimated Share of Search among spa management software worldwide, from 32.5% to 30.4%.

  4. In August 2026, Vagaro lost estimated Share of Search among spa management software worldwide, from 22.1% to 20.6%.

  5. In August 2026, Mindbody lost estimated Share of Search among spa management software worldwide, from 11.9% to 11.1%.

  6. Estimated monthly branded searches for Phorest worldwide rose 18.8% over 11 measured months, from 17.6K to 20.9K in August 2026.

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