Booker vs Vagaro:Which is more popular by branded search?
In August 2026, Booker had more branded searches than Vagaro among spa management software worldwide. Booker was estimated to have 301K branded searches compared to Vagaro’s 205K, and held a 30.4% Share of Search versus Vagaro’s 20.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Booker or Vagaro?
Compare the spa management software companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Booker, Vagaro. The figures are in the table below the chart.
View monthly share of search table
| Month | Fresha | Booker | Vagaro | Mindbody | Zenoti | Phorest |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 31.7% | 21.5% | 14.2% | 3.5% | 1.9% |
| Nov 2025 | 24.6% | 34.6% | 19.4% | 15.5% | 3.8% | 2% |
| Dec 2025 | 24.7% | 34.8% | 19.4% | 15.6% | 3.8% | 1.7% |
| Jan 2026 | 26.4% | 30.7% | 20.9% | 16.8% | 3.4% | 1.8% |
| Feb 2026 | 28.2% | 33% | 18.4% | 14.8% | 3.6% | 1.9% |
| Mar 2026 | 25.4% | 36% | 20.1% | 13.2% | 3.2% | 2% |
| Apr 2026 | 25.5% | 36.2% | 20.1% | 13.3% | 3.3% | 1.7% |
| May 2026 | 29.5% | 34.2% | 19% | 12.6% | 3.1% | 1.6% |
| Jun 2026 | 27.3% | 31.7% | 21.5% | 14.2% | 3.5% | 1.9% |
| Jul 2026 | 28% | 32.5% | 22.1% | 11.9% | 3.6% | 1.9% |
| Aug 2026 | 31.7% | 30.4% | 20.6% | 11.1% | 4.1% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Booker and Vagaro comparison changed over the last 12 months?
3 findings
- Booker was ahead of Vagaro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Booker’s estimated Share of Search among spa management software worldwide moved from 31.7% to 30.4%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Vagaro’s estimated Share of Search among spa management software worldwide moved from 21.5% to 20.6%, and its estimated monthly branded searches held steady at 205K.
How did search popularity change for spa management software worldwide in August 2026?
3 changes
In August 2026, Fresha overtook Booker to take the highest estimated Share of Search among spa management software worldwide, at 31.7%.
In August 2026, Booker lost estimated Share of Search among spa management software worldwide, from 32.5% to 30.4%.
In August 2026, Vagaro lost estimated Share of Search among spa management software worldwide, from 22.1% to 20.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Booker’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.