How popular isBooker in search?
In August 2026, there were an estimated 301K branded searches for Booker worldwide which held steady over the last 11 months. Booker holds 30.4% estimated Share of Search among spa management software worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which spa management software compete with Booker?
Share of Search by month for Fresha, Booker, Vagaro, Mindbody, Zenoti, Phorest. The figures are in the table below the chart.
View monthly share of search table
| Month | Fresha | Booker | Vagaro | Mindbody | Zenoti | Phorest |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 31.7% | 21.5% | 14.2% | 3.5% | 1.9% |
| Nov 2025 | 24.6% | 34.6% | 19.4% | 15.5% | 3.8% | 2% |
| Dec 2025 | 24.7% | 34.8% | 19.4% | 15.6% | 3.8% | 1.7% |
| Jan 2026 | 26.4% | 30.7% | 20.9% | 16.8% | 3.4% | 1.8% |
| Feb 2026 | 28.2% | 33% | 18.4% | 14.8% | 3.6% | 1.9% |
| Mar 2026 | 25.4% | 36% | 20.1% | 13.2% | 3.2% | 2% |
| Apr 2026 | 25.5% | 36.2% | 20.1% | 13.3% | 3.3% | 1.7% |
| May 2026 | 29.5% | 34.2% | 19% | 12.6% | 3.1% | 1.6% |
| Jun 2026 | 27.3% | 31.7% | 21.5% | 14.2% | 3.5% | 1.9% |
| Jul 2026 | 28% | 32.5% | 22.1% | 11.9% | 3.6% | 1.9% |
| Aug 2026 | 31.7% | 30.4% | 20.6% | 11.1% | 4.1% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 31.7% | 314K | +21.2% | +3.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.4% | 301K | 0% | -2.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.6% | 205K | +0.28% | -1.4 points | |
| 4, held 4th | 11.1% | 110K | 0% | -0.8 points | |
| 5, held 5th | 4.1% | 40.5K | +22.4% | +0.5 points | |
| 6, held 6th | 2.1% | 20.9K | +18.6% | +0.2 points |
1.
Fresha31.7%
Moved from 2nd to 1st. 314K estimated branded searches, +21.2% vs prior month. Share +3.7 points.
2.
Booker
30.4%
Moved from 1st to 2nd. 301K estimated branded searches, 0% vs prior month. Share -2.2 points.
3.
Vagaro20.6%
Held 3rd. 205K estimated branded searches, +0.28% vs prior month. Share -1.4 points.
4.
Mindbody11.1%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Zenoti4.1%
Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.
6.
Phorest2.1%
Held 6th. 20.9K estimated branded searches, +18.6% vs prior month. Share +0.2 points.
Compare search popularity between Booker and its closest rivals
How has branded search demand for Booker changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Booker worldwide held steady at 301K.
- Across the 11 months ending August 2026, Booker’s estimated Share of Search among spa management software worldwide decreased from 31.7% to 30.4%.
- Across the 11 months ending August 2026, Booker’s estimated Share of Search among spa management software worldwide peaked at 36.2% in April 2026 and was lowest at 30.4% in August 2026.
- Across the 11 months ending August 2026, Booker fell from 1st to 2nd among spa management software worldwide.
How did search popularity change for spa management software worldwide in August 2026?
6 changes
In August 2026, Fresha overtook Booker to take the highest estimated Share of Search among spa management software worldwide, at 31.7%.
In August 2026, Zenoti gained estimated Share of Search among spa management software worldwide, from 3.6% to 4.1%.
In August 2026, Booker lost estimated Share of Search among spa management software worldwide, from 32.5% to 30.4%.
In August 2026, Vagaro lost estimated Share of Search among spa management software worldwide, from 22.1% to 20.6%.
In August 2026, Mindbody lost estimated Share of Search among spa management software worldwide, from 11.9% to 11.1%.
Estimated monthly branded searches for Phorest worldwide rose 18.8% over 11 measured months, from 17.6K to 20.9K in August 2026.
How is Booker measured?
Brandwave collects information about searches that people make online using Booker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- booker
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Is Booker your brand?
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