How popular isBoulevard?
In September 2026, people searched for Boulevard by name about 730 times worldwide, a 24.7% decrease from the previous year. These searches made up 0.04% of all global spa management software searches, placing Boulevard eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about spa management software, Boulevard appeared in four of the five answers and was the third most recommended of the eight.
Boulevard is the eighth most searched of 8 competitors and the third most recommended in AI answers.
BookerShare of searches 33.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FreshaShare of searches 28.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
VagaroShare of searches 18.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MindbodyShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th- BoulevardShare of searches 0.04%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top spa management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boulevard was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Boulevard is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vagaro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mangomint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mindbody4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zenoti4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Boulevard4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fresha2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Booker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phorest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spa management software
5 answers
Asked ChatGPT
“Which spa management software should I use?”
Asked ChatGPT
“What are the best spa management software tools?”
Asked ChatGPT
“What's the best spa management software for a spa business?”
Searched Google, AI Overview
“spa management software”
Searched Google, AI Overview
“spa booking software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which spa management software compete with Boulevard?
Share of searches by month for Booker, Fresha, Vagaro, Mindbody, Zenoti, Phorest, Mangomint, Boulevard. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booker | Fresha | Vagaro | Mindbody | Zenoti | Phorest | Mangomint | Boulevard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 26.8% | 21% | 14.1% | 3.5% | 1.6% | 1.5% | 0.03% |
| Nov 2025 | 34.4% | 24.1% | 18.9% | 15.4% | 3.8% | 1.7% | 1.7% | 0.04% |
| Dec 2025 | 34.5% | 24.2% | 18.9% | 15.5% | 3.8% | 1.4% | 1.7% | 0.04% |
| Jan 2026 | 30.3% | 25.8% | 20.2% | 16.6% | 3.3% | 1.8% | 1.8% | 0.04% |
| Feb 2026 | 32.7% | 27.6% | 17.9% | 14.6% | 3.6% | 1.6% | 2% | 0.04% |
| Mar 2026 | 35.7% | 24.8% | 19.5% | 13.1% | 3.2% | 1.8% | 1.8% | 0.06% |
| Apr 2026 | 35.7% | 24.8% | 19.5% | 13.1% | 3.2% | 1.8% | 1.8% | 0.04% |
| May 2026 | 34% | 28.9% | 18.5% | 12.5% | 3.1% | 1.7% | 1.4% | 0.04% |
| Jun 2026 | 31.3% | 26.6% | 20.9% | 14% | 3.4% | 1.9% | 1.9% | 0.04% |
| Jul 2026 | 32.1% | 27.3% | 21.4% | 11.7% | 3.5% | 1.9% | 1.9% | 0.04% |
| Aug 2026 | 30.1% | 31.1% | 20.1% | 11% | 4% | 1.8% | 1.8% | 0.03% |
| Sep 2026 | 33.3% | 28.6% | 18.3% | 12.2% | 3.7% | 2% | 2% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 33.3% | 301K | 0% | +3.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 28.6% | 258K | -17% | -2.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18.3% | 165K | -17.9% | -1.8 points | |
| 4, held 4th | 12.2% | 110K | 0% | +1.2 points | |
| 5, held 5th | 3.7% | 33.1K | -18.3% | -0.4 points | |
| 6, held 6th | 2% | 18.3K | +0.22% | +0.2 points | |
| 7, held 7th | 2% | 18.1K | 0% | +0.2 points | |
| 8, held 8th | 0.04% | 320 | 0% | 0 points |
1.
Booker33.3%
Moved from 2nd to 1st. 301K estimated branded searches, 0% vs prior month. Share +3.2 points.
2.
Fresha28.6%
Moved from 1st to 2nd. 258K estimated branded searches, -17% vs prior month. Share -2.5 points.
3.
Vagaro18.3%
Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -1.8 points.
4.
Mindbody12.2%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.
5.
Zenoti3.7%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
6.
Phorest2%
Held 6th. 18.3K estimated branded searches, +0.22% vs prior month. Share +0.2 points.
2%
Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
0.04%
Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Boulevard and its closest rivals
Every comparison with Boulevard
16 comparisons
- AestheticsPro vs Boulevard
- Boulevard vs Pabau
- Boulevard vs PatientNow
- Aesthetic Record vs Boulevard
- Booker vs Boulevard
- Booksy vs Boulevard
- Boulevard vs Cliniko
- Boulevard vs Fresha
- Boulevard vs GlossGenius
- Boulevard vs Mangomint
- Boulevard vs Mindbody
- Boulevard vs Phorest
- Boulevard vs Square Appointments
- Boulevard vs Timely
- Boulevard vs Vagaro
- Boulevard vs Zenoti
How has branded search demand for Boulevard changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Boulevard worldwide fell from 970 to 730.
- Across the 12 months ending September 2026, Boulevard’s share of searches among spa management software worldwide held steady, from 0.03% to 0.04%.
How did search popularity change for spa management software worldwide in September 2026?
6 changes
In September 2026, Booker overtook Fresha to become the leader among spa management software worldwide, with 33.3% of the searches.
In September 2026, Mindbody gained share of searches among spa management software worldwide, from 11% to 12.2%.
In September 2026, Fresha lost share of searches among spa management software worldwide, from 31.1% to 28.6%.
In September 2026, Vagaro lost share of searches among spa management software worldwide, from 20.1% to 18.3%.
Estimated monthly branded searches for Mangomint worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Estimated monthly branded searches for Phorest worldwide rose 22% over 12 measured months, from 15K to 18.3K in September 2026.
How are Boulevard’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Boulevard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- boulevard med spa
- boulevard salon software
- joinblvd
Do you work for Boulevard? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Boulevard compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Salon booking platforms | 8th of 8 | 0.03% | Show ranking |
| Spa management software | 8th of 8 | 0.04% | Shown above |
| Salon and clinic booking software | 10th of 10 | 0.05% | Show ranking |
| Med spa software | 7th of 7 | 0.52% | Show ranking |
Is Boulevard your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.